Stumble Guys is expanding across the entertainment landscape with a new line of toys from PMI Kids World and more ways to play the global game sensation.

Building upon a community of tens of millions of players, the franchise is ready to line up additional partners and enter new categories to complement the Stumble Guys video game and the new master toy line.

Scopely, the developer and publisher of Stumble Guys, offers brands access to a dedicated audience through in-game experiences and physical merchandise. The community-driven and highly social online battle royale game attracts a large global audience of Gen-Z and digitally native players, while continuing to extend into new demographics and markets.

A fast-paced multiplayer experience, the Stumble Guys video game captivates players of all ages with imaginative, frenetic gameplay. More than 50m players worldwide compete to be the last Stumbler standing. After launching on Xbox earlier this year, Stumble Guys remains solidly as one of the top five free games on the console. With announced plans to expand to PlayStation and Nintendo Switch later this year, gamers can play Stumble Guys their own way, whether it’s on the go or in the living room.

This year, Scopely is partnering with PMI Kids World to launch the first Stumble Guys toy line, which has attracted major retail partners, including Walmart in the US. This new line of fan-favourite stumblers includes collectible figures, action figures and a variety of plush toys. Additional products are set to hit stores in May and June.

Scopely has consistently expanded the game’s appeal across diverse fandoms, bringing beloved brands into the Stumble Guys universe. Stumble Guys hosts a steady stream of iconic in-game partnerships with consumer product companies, including household names like Barbie, Nerf, Hot Wheels, Tetris, Mr Beast, Pac-Man and more. Fans can expect even more new IP collaborations visiting the Stumbleverse this year and beyond.