With global partners including Burger King and Candlelight Concerts, Warner Bros. Discovery is continuing its celebrations around the world.
As part of the yearlong centennial celebration for the 100th anniversary of Warner Bros. Studios, Warner Bros. Discovery Global Brands, Franchises and Experiences (WBDGBFE) is bringing even more commemorative products and experiences to fans around the world. With global partners including Burger King and Candlelight Concerts, the celebrations continue with exciting international programmes and activations coming to Europe, the Middle East and Africa.
In EMEA, the Warner Bros. archive continues to provide endless inspiration for partners, with commemorative retail and online activations set to roll out throughout Q3 and Q4.
In the UK and Ireland, George at Asda will unveil its WB100 collection in-store and online in September, with 26 SKUs spanning across kids, infant, adult and home. On the WB UK Shop, the WB100 Collection is now available to shop online, with an exclusive range of products covering fashion, accessories, home, gifting, and collectibles.
In Spain, the Inditex Group’s popular youth brand Pull&Bear unveils a collection of Looney Tunes men’s t-shirts.
Kids’ apparel kickstarts the licensing effort in the Nordics and Benelux, with a collection from NAME IT landing in-store and online in August. In addition, Danish sportswear brand hummel Kids is set to launch a collection with designs featuring the Looney Tunes gang sporting the costumes of Superman and Batman.
In France, fashion partners Maison Labiche and From Future have put their own unique spin on the iconic Looney Tunes characters to create exclusive WB100 collections, whilst pop-art specialist Leblon Delienne extends its homeware offering. In addition, the London based Paul Cocksedge Studio has created a special Bugs Bunny sculpture.
In Poland, womenswear brand NAOKO launches a collection in partnership with artist Halim Flowers and Warner Bros. Discovery Global Consumer Products.
Burger King is celebrating the centennial with limited-edition Looney Tunes-themed products; toys come dressed as DC Super Heroes in participating restaurants worldwide until August 13.
Candlelight: 100 Years of Warner Bros. has 62 remaining concerts planned for the rest of the year with a culminating finale concert in Los Angeles on the Warner Bros. Studios lot on December 14th.
For more information on Warner Bros.’ 100th anniversary, please visit WB100.com.
