Key Milestones for the Gabby’s Dollhouse brand include 1m Gabby’s Purrfect Dollhouses sold, 1b lifetime views of Gabby & Friends YouTube Channel and the first global tour.
Universal Products & Experiences (UP&E) is the driving force behind one of the fastest growing brands in the pre-school space, and is celebrating global expansion and major milestones for DreamWorks Animation’s Gabby’s Dollhouse.
Following its retail launch in 2021, UP&E is celebrating an impressive one million dollhouses sold of the award-winning Gabby’s Purrfect Dollhouse, brought to market by leading global children’s entertainment company Spin Master, master toy licensee for the franchise. Additionally, the playset was named the No.1 overall item in the ITPS Supercategory in the US for 2022 (Circana/ Retail Tracking YTD 2022).
Gabby’s Dollhouse is resonating with fans worldwide, reporting YOY growth and ranking as the No.5 Pre-school Toys property globally and the No.2 Pre-school Toys licence in the US and Australia (Circana/ Retail Tracking Service YTD Apr’23).
The digital eco-system is showing no signs of stopping. The Gabby’s Dollhouse YouTube channel recently surpassed over one billion lifetime views; the Gabby’s Dollhouse app, also created by Spin Master, has over 23m downloads globally (available in 19 languages, 175 countries); and music downloads have surpassed 135m streams (with playlists in 15 languages).
“There’s incredible excitement and momentum around Gabby’s Dollhouse,” said Shannon Vacca, senior vice president, Franchise Strategy, Universal Products & Experiences. “Fans around the world have embraced Gabby’s Dollhouse so enthusiastically, and we couldn’t be more excited about celebrating one million dollhouses sold. We know there’s something really special about Gabby– with endless opportunities to surprise and delight fans through new content, engaging products, theme park events, innovative retail experiences and more.”
As part of UP&E’s strategic global expansion, Gabby’s Dollhouse consumer products have extended to all major categories including toys, publishing, fashion, home, food, beauty & care, games, tech and more, with newly announced global partnerships featuring marquee brands including Crayola and Lego’s first-ever builder sets. Additionally, master toy partner Spin Master’s best-in-class, dollhouse eco-system will be launching its newest addition in August – the Gabby Cat Friend Ship — bringing the magic of the new season’s cruising aboard the SS Mercat to life.
UP&E, in partnership with DreamWorks Animation, has launched its first-ever global Gabby on the Go! retail tour. This immersive fan experience spans the UK, France and then heads to the US from summer until autumn with coast-to-coast stops tied to major retailers as well as theme park activations at Universal Destinations & Experiences resorts.
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