Cartoon Network Game On! is expanding its offering with brand-new Gumball Haunted House and Gumball Tower Defence Roblox games encouraging users to embark on thrilling missions.
Cartoon Network‘s Game On! has released a new Gumball Haunted House game on Roblox, offering a solo play experience set in a ghoulish Haunted House in Elmore. The game features beloved characters from The Amazing World of Gumball, including Darwin, Anais, Gumball and many more.
As players embark on the Haunted House experience, they are greeted by Gumball and undertake a mission to escape impending doom. With a ghost lurking nearby, fellow Gumball characters within the Haunted House offer hints and tips to aid in escape.
Cartoon Network Game On! is also preparing for an all-new Gumball Tower Defence game, heading to the metaverse soon. Elmore is under siege and players must step in to save the day. The new game features four different towers to build, each with three special upgrade options. With ten levels to conquer, players are in for a showdown with plenty of Gumball XP and coins to win along the way.
Monika Oomen, VP Brand, Comms and Digital Content Strategy, Warner Bros Discovery, EMEA, Kids, said: “We are permanently reviewing Game On!, using performance data to inform our next immersive experience. Combining highly popular game mechanics with a beloved IP and offering it on Roblox is a win-win for our audience and brand. Our strategy is inclusive of young people, seamlessly reaching kids where they love to be and delivering entertainment in the multiverse, creating a halo effect that drives brand affinity.”
Cartoon Network Game On! is an immersive experience on the popular gaming platform Roblox that transports kids to a realm beyond reality. It allows players to engage in games where they can explore the virtual world of the hit Cartoon Network series Craig of the Creek, Teen Titans Go!, We Bare Bears, Ben 10 and The Amazing World of Gumball.
Recent activations include celebrating the Powerpuff Girls 25th anniversary, incorporating Scooby-Doo for Scoobtober, collaborating with Viareggio Carnival in Italy, celebrating the premiere of the movie Wonka and an in-game integration of Bakugan in Poland.
The immersive experience also recently launched a Hero Inside Cinema available in France, Austria and Switzerland. This unique cinema is entirely themed around Hero Inside, providing viewers with a glimpse into the essence of the show before they experience the premiere of the 1st episode.
