WildBrain Spark supports Turn on the Subtitles campaign with dedicated YouTube channel for kids’ literacy

WildBrain Spark has launched a new dedicated channel of subtitled premium content for kids on its YouTube network in support of the Turn on the Subtitles literacy campaign.

The initiative is part of a move to improve children’s literacy by meeting them where they spend their downtime. The TOTS initiative was set up by Oli Barrett MBE and Henry Warren and is now supported by over 30 government, business, charity and academic leaders.

It highlights the substantial benefits of Same Language Subtitling, which allows audiences to hear and read the same language, word for word, in real time. Research from academics in countries the world over has shown that turning on subtitles for children’s content improves their literacy significantly, particularly for kids between the ages of six and ten.

Jon Gisby, EVP and managing director at WildBrain Spark, said: “We knew we wanted to support this valuable initiative from its inception and have now launched a dedicated 100 per cent subtitled WildBrain Literacy for Kids channel. TOTS has a simple message backed by compelling research and the benefits are significant and important, as well as aligning completely with our values. With kids spending so much time at home viewing content, and parents seeking to support home-learning, this initiative is also incredibly timely.”

Oli Barrett MBE, co-founder, TOTS added: “Alongside the support of parents and teachers, we believe that responsible businesses have a potential role to play in improving the literacy of young people around the world. The leadership shown by WildBrain Spark is hugely appreciated and we hope that others will be inspired by their example.”

WildBrain Spark’s Literacy for Kids channel features popular episodes from its library of premium kids’ shows, including Yo Gabba Gabba, In the Night Garden, and Rev & Roll. New episodes will be published weekly and are available globally in English with the channel promoted across the WildBrain Spark network.

Please visit the WildBrain Spark Literacy for Kids channel at: