In its latest collaboration with leading online ladies wear retailer Missguided, Poetic Brands has created a range of NFL apparel targeted at young women.
The new range encompasses a wide offering of products based around some of the key teams in the NFL, including the New England Patriots and the Green Bay Packers, combined with Missguided branding. Products include varsity jackets, sweatshirts, shorts, leggings, mini dresses, crop tops, T-shirts, co-ord sets, jumper dresses and cardigans.
The new collection follows on from Poetic’s recent NFL collection of menswear for high street retailer Primark, and builds on the apparel specialist’s partnership with the brand.
Over the past 100 years, NFL has become a key part of US culture and has established itself as the most popular spectator sport in the United States. The popularity of American Football has spread worldwide, providing a huge fanbase throughout the UK, so much so that international games are now played each year in leading London venues.
Elliot Matthews, managing director at Poetic Brands, commented: “We’re really thrilled with the NFL x Missguided collection as it’s perfect for the target audience, with relaxed yet stylish options to suit all tastes. NFL is a great brand to work with as its diverse branding and individual team graphics mean it can be applied to designs for a wide variety of consumers and work brilliantly across each one.”