Rainbow brings in former Toy Plus director Michael Block as CEO of its Witty Toys business

The European animation house and entertainment studio, Rainbow, has brought in the former Toy Plus director and senior Hasbro executive, Michael Block as CEO of its own toy company, Witty Toys.

Block will drive the vision of the group forward, utilising his experience as an executive and entrepreneur in the management of growing brands.

“I’m really excited to join the Rainbow family and bring my expertise to Witty Toys. I look forward to exploring new opportunities and to developing new projects, while facing the challenges the competitive and dynamic toy industry offers,” commented Block.

Prior to taking up this key role at Witty Toys – established by Rainbow back in 2008 – Block has been running a consulting business, served as a director of Greenmonkey Yoga and was advisor to Real Eats.

He was previously a partner and director of Toy Plus and director of Smart Christmas Solutions. For over 14 years, Block held senior management and international sales and marketing roles at Hasbro.

Alongside his career in the entertainment industry, Block is also an active philanthropist and leader, committed to addressing issues of food insecurity, hunger, and homelessness. He currently serves on the board of directors of several nonprofits, including Voices for Children Foundation, Feeding South Florida and Swipe Out Hunger.