Peaky Blinders masterminds wine deal with French vineyard Vignobles Bardet

The renowned French vineyard, Vignobles Bardet, has partnered with Banijay Brands and Caryn Mandabach Productions to launch the first, official, Peaky Blinders wine.

Inspired by the multi-award winning drama, Vignobles Bardet has created two red wines – a Saint-Emilion and a Saint-Emilion Grand Cru – which will initially be available in France before being made available for export via local distributors in key markets across Europe and Asia.

Born from the highly-regarded Bordeaux region following research in 1920s wine in partnership with the win historian Jean-Michel Chevet, the offerings are set to give the buyers the opportunity to ‘immerse themselves in the world of the international hit drama.’

Jane Smith, group director, brand licensing of Banijay Brands, said: “In Vignobles Bardet we have found an established and creative partner to create an authentic product, which is perfectly suited to the Peaky Blinders brand.

“This collaboration has created two fine reds that will give fans an authentic taste of the 1920s in the very style that would be shared at the Shelby table.”

Thibault Bardet, Vignobles Bardet, added: “It’s easy to imagine a character like Thomas Shelby importing his own wine from our great-great-grandfather Jean Roy on the prestigious Saint-Emilion region of Bordeaux and we believe these reds are exactly what he would have chosen. We are extremely proud to produce a product that captures the true essence of Peaky Blinders.”

Jamie Glazebrook, executive producer of Peaky Blinders for Caryn Mandabach Productions, said:Peaky Blinders continues to be a journey into the unexpected. In series five, Churchill outlines Tommy Shelby’s progress as ‘a tent, then a boat, then a house, now a mansion.’ To which we can now add a vineyard. We could not be more delighted with this collaboration, the results of which are truly delicious.”

This year Banijay Brands has developed an extensive licensing programme for the global hit in partnership with official Peaky Blinders brand owner, brand curator and producer Caryn Mandabach Productions. This includes a collaboration with Curve Digital for Peaky Blinders: Mastermind,  Hodder for The Official Peaky Blinders Quiz Book,  a card game with Steamforged, the first stationery products in Brazil with Tilibra, Thornbridge Brewery for the first endorsed “Shelby” beer, and various product ranges spanning apparel, gifting, men’s grooming and more. 

Peaky Blinders is distributed by Banijay Rights and has sold in more than 183 countries and is widely available internationally on Netflix i including the USA.

The Banijay Brands portfolio includes MasterChef, Temptation Island, Peaky Blinders, Survivor, Deal or No Deal, The Inbetweeners, Big Brother, Mister Maker, Operation Triunfo, Eat Well for Less, Simon’s Cat, Mr Bean, Don’t, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Black Mirror, Miss France, Maddie’s Do You Know?, Wipeout and Crystal Maze.

The RHS launches its own wine with Babylonstoren ahead of RHS Chelsea Flower Show 2021

The Royal Horticultural Society has secured a partnership with the historic South African fruit and wine farm, Babylonstoren to produce its own branded RHS rosé wine.

The wine will launch just before the RHS Chelsea Flower Show on May 17th, 2021, for which it will be the official rosé wine. Visitors to the RHS Chelsea Flower Show will be the first to taste the special vintage.

Listed as a fresh fruity rosé, Babylonstoren will harvest and bottle the grapes only a few weeks before the RHS Chelsea Flower Show 2021, before rushing the first shipment to London. The rosé will feature a designation label on the front of the bottle. The RHS logo and information about Britain’s favourite gardening charity will appear on the label on the back of the bottle.

Babylonstoren RHS Rosé will be available at the RHS Chelsea Flower Show 2021 and for a limited time at some RHS gardens. It will also be available throughout 2021 via Babylonstoren’s friends in the UK, The Newt in Somerset at, as well as a variety of independent wine stores and hospitality outlets throughout the UK.

The license includes an agreement that Babylonstoren will be the non-exclusive supplier of rosé wine at the RHS Chelsea Flower Show 2021.

As with French rosé, the varietal Mourvèdre is being used for Babylonstoren RHS Rosé.

Charl Coetzee, the Babylonstoren Cellarmaster, said:We keep it on skins for a mere one to two hours, to ensure a liquid the colour of a delicate sunrise. The result is a fuller and rounder rosé, with a lovely floral character. Its flavour incorporates creamy rhubarb, sweet freshness of watermelon and subtle punch of acidity. The style is elegant and ethereal.”

This is a first for the RHS. The charity has a wine club for members and has also in the past endorsed a limited edition honeybee gin with Warner’s Distillery. However, it has never licensed a specific wine before. 

Cathy Snow, licensing manager, RHS, said: “Rosé is an ideal spring and summer wine, and the first-ever RHS-endorsed rosé calls to mind flowers, gardens and the outdoors, with the promise that warmer days are on the way. What better way could there be to welcome Britain’s best-loved flower show? We’re delighted to be partnering with Babylonstoren on this wonderful wine.”

Coetzee added: “Babylonstoren RHS Rosé is an ideal accompaniment for the RHS Chelsea Flower Show, both of which celebrate spring and the coming of summer. We’re thrilled to be working with the RHS and, like our partner in this exciting initiative, we’re looking forward enormously to our first sip of Babylonstoren RHS Rosé.”

WWE steps into the ring with Wines that Rock for first WWE Wines collection

WWE has stepped into the ring with the entertainment and lifestyle wine company, Wines That Rock, to launch a new WWE Wines collection, featuring WWE Legend, The Undertaker, and WWE Hall of Famer, The Ultimate Warrior.

Both special vintages of limited edition wines developed in collaboration with WWE have been chosen to represent each wrestling Superstar’s unique personality and will feature individually numbered labels, unique glass, artwork, and the winemaking talents of 2020 Wine Enthusiast’s 40 under 40 Tastemaker, Andrew Nelson.

They will be available for pre-sale beginning today via with a shipping date of Thursday, October 22 in time for the holiday season.

“We knew these bottles would look amazing and be perfect for collectors and fans alike but wanted the quality of the wine to ultimately be the real winner here,” said Wines That Rock winemaker, Andrew Nelson.

“For The Undertaker’s Limited-Edition 30 Barrel Series, we used 100 per cent premium Cabernet Sauvignon from Lodi, California aged in oak. For The Ultimate Warrior, we looked to Mendocino County for a high quality, full bodied and flavorful Zinfandel.”

The Ultimate Warrior was one of the most iconic Superstars in WWE history and captivated audiences around the world with his distinctive ring entrances and larger-than-life personality. The powerful and flavorful wine features a rich and dark 80 per cent Zinfandel and 20 per cent Sangiovese blend from the Northern Coast of California.

The bottles will feature three unique corks produced with different images and quotes from the WWE Hall of Famer, hand-filled and expertly hand wax-dipped in his signature bright neon colors.

“It was an amazing experience to collaborate with the team at Wines That Rock on this special Ultimate Warrior wine project,” said Dana Warrior. “From the quality of the wine, to the unique bottle, label and signature wax colors, it was clear they were committed to capturing his essence and honoring his legacy with impeccable attention to every detail.”

The Undertaker Limited-Edition 30-Barrel Series is a premium Cabernet Sauvignon wine consisting of a 30-barrel production run honoring his 30-year anniversary with WWE. Each bottle is marked with an individual number and the barrel it came from, hand-filled and expertly hand wax-dipped using his signature purple color while featuring a unique tombstone shape and glow-in-the-dark label.

“Our collaboration with WWE has taken our creative and winemaking teams to a new level. Working together with their team to define the first two releases has been fun personified,” said Wines That Rock’s senior project manager Heather Hudson.  “Our goal is always to create premium, limited-edition wines that we as fans want to own. These first two releases for WWE Wines are stellar. To quote WWE’s Ultimate Warrior: ‘Live Strong, Act Bold, Be Brave. Nothing’s too hard to do, always believe.”

As part of its Rock ‘N Roll tradition, Wines That Rock has also produced one-of-a-kind branded electric guitars for both The Ultimate Warrior and The Undertaker.