Art brand Jimbobart has been growing rapidly since it started its brand licensing journey with The Point.1888, with new projects in the pipeline for 2022.
Established in 2009 by illustrator James Ward, the brand focuses on eccentric and fun animal illustrations, each with human traits.
Jimboart enjoyed a record high number of orders for Christmas via Wolf & Badger and other B2C platforms. However, this year is shaping up to be an even bigger year for the brand. Jimboart kicked off 2022 by exhibiting at Top Drawer, showcasing its British Wildlife Collection (with a percentage of all sales being donated to the Sussex Wildlife Trust). There is an art exhibition in the works, and the brand is being stocked at many new retailers including Fenwick.
The buzz around Jimboart aligns with some new developments in the licensing programme. The Point.1888, master-agent of Jimbobart, has signed two new sub-agents – The Licensing Locomotive for Iberia, and Moxie for the US – to help grow the brand internationally.
This comes on the back of two new deals:
- Tabletop, textiles and barware via Pure Tabletop to launch later this year
- An ICanvas print deal across North America and Europe (arranged by Moxie)
Following the success of its previous ranges, Elite Tins will continue with the brand and deliver products to retail, including cake, sandwich, and biscuit tins.
Janine Richmond, Head of Brand at The Point.1888, says: “This is such an exciting time for Jimbobart and James. We’ve seen a real surge of interest thanks to the fun and quirky illustrations that bring a smile to your face whenever you see them. Bringing on two new sub-agents and new partners shows the cross-territory appeal of the brand and helps to grow the programme in an authentic and sustainable way. Bring on 22!”.
James Ward adds: “It’s great to see the momentum building up in the licensing programme with activity happening worldwide and more projects in the pipeline. I’m so happy to share my love of nature and wildlife with a growing audience, and it’s so lovely to hear stories from happy customers about their relationships with the animals and characters featured in my illustrations.”