The Insights Family partners with kids’ charity Starlight to help improve children’s hospital experience

The kids, parents, and family market intelligence unit, The Insights Family has partnered with the national children’s charity, Starlight in a move to better understand UK families and modernise and improve the hospital experience for children.

The partnership was formed after new The Insights Family data helped enable Starlight to affirm its new strategic changes and shine a light on areas to focus on. The organisation, which focuses on improving the experiences of children in hospital, used The Insights Family to help further understand UK families’ attitudes, behaviours, and consumption patterns.

The pair also worked together to better understand what matters to children when it comes to technology, as well as helping to cement the charity’s new strategy. Working with The Insights Family team, Starlight was able to understand the nuanced difference of kids at different age ranges.

The data shone a light on how kids’ habits differ greatly as well as reiterating the importance of technology being an enabler when it comes to creativity, imagination, and storytelling. It also helped Starlight identify the latest characters and influencers that children know and love.

The data has therefore helped to fuel a new strategy with an aim to modernise and improve the hospital experience for children.

 Cathy Gilman, CEO, Starlight, said: “The Insights Family data helped support Starlight by illustrating the importance of new technology and digital trends. We have provided gaming consoles and DVD players for children, and we are now trialling VR and have recently launched a new partnership with Tonies, to entertain children through interactive stories. From all of us at Starlight, I want to thank The Insights Family for their incredible support and I’m looking forward to our future together.”

 Nick Richardson, founder and CEO The Insights Family, added: “Our purpose is to provide children, parents, and families with a voice to shape their world and this partnership with Starlight helps us deliver that.

“We are delighted to start working with Starlight and already have an exciting campaign of fundraising events lined up throughout the year, starting with my CEO challenge.”

Nick’s CEO Challenge will involve walking over 10 miles against the clock between Manchester hospitals. Finishing his route at the Royal Manchester Children’s Hospital, Nick will be dressed as the only kid’s character that fits his 6ft 5 frame – Sesame Street’s Big Bird.

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