Sanrio has entered into a new collaboration with the Pusheen brand to launch a limited edition collection of Hello Kitty x Pusheen consumer products, spanning apparel, accessories, collectables, stationery, housewares, health and beauty products, and plush. The collection unites Hello Kitty and Pusheen for the first time in the consumer space.
The deal brings with a swathe of premium licensing partners already on board to launch a selection of Hello Kitty x Pusheen products, including Hybrid for apparel, Loungefly for bags and small accessories, Taste Beauty for health and beauty care products, GUND for plush and slippers, and Hamee for squishy toys and phone accessories.
They are joined by further licensing partners, Monogram for pins, bag clips, and lanyards, Stitch & Story for crochet kits and craft accessories, Blueprint for stationery, and Thumbs Up for housewares and figurines.
“Hello Kitty has always believed ‘You can never have too many friends’ and we couldn’t be more excited for Pusheen to join her side,” said Craig Takiguchi, chief operating officer at Sanrio, Inc. “With both of our avid fanbases and the wide range of products designed for every occasion, these pop culture icons will encourage friends to come together and make even more everyday memories.”
Claire Belton, creator of Pusheen, said: “It’s a dream come true to collaborate with Hello Kitty. It’s been so much fun to work together and see everything come to life. I grew up loving Hello Kitty, so it feels like coming full circle.”
Similar to Pusheen, whose animated comics and GIFs have spread smiles and laughter worldwide, Hello Kitty also stands for friendship, kindness, and inclusivity. These values have brought the two together to help spread positivity and acceptance to friends and fans everywhere.
The Hello Kitty x Pusheen collection will be available on September 3, 2021 at Sanrio.com, select Sanrio boutique stores, and Pusheen.com while supplies last. The collection will also be available at select specialty retailers such as Hot Topic, Claire’s, FYE, Barnes & Noble, and IT’SUGAR later this autumn.