The pop culture specialist, Fanattik, has signed a pan-European gift and homewares partnership with MGM for the iconic Rocky franchise in a deal brokered by the studio’s local UK agent, Rocket Licensing.
The new collection, spanning home decor, glassware, barware, gifts, and collectables, will debut later this year in time to mark the 45th anniversary of the original Rocky film starring Sylvester Stallone.
The new deal with the UK gifting company includes image rights, which means products featuring Mr T – who plays Clubber Lang – Dolph Lundgren as Drago, and Sylvester Stallone as Rocky will be heabily featured on product and packaging.
The Rocky and Creed franchise has remained a global phenomenon because it presents moviegoers with universally relatable themes that they can identify with – ambition, passion, determination and giving it your all to be a champion, even when the odds are against you. MGM’s Rocky and Creed films have generated more than $1.3 billion in worldwide box-office sales, three Academy Awards, and 10 nominations.
“Fanattik is licensed by many of the major film and video game studios and Rocky is a big hitter I have had my eye on for some time. Our initial discussions with European gift retailers have leaned towards Rocky product for Father’s Day and Christmas promotions but of course it’s suitable for fans all year round,” said Anthony Marks, M.D. Fanattik.
“Fanattik has seen phenomenal growth over the past three years with even more retailers coming on-board since the beginning of the Covid pandemic. With no new film releases, our focus on iconic, evergreen titles has been proven to be the right strategy. Retailers are looking for licensed product with multi-generational appeal and an existing fan base who are looking for gifts that remind them of happier pre-Covid times.”
Charlie Donaldson, joint MD, Rocket Licensing, added: “We are delighted to have Fanattik on board for the 45th anniversary of this ultimate champion’s franchise. The range of celebratory giftware and collectibles will be a fantastic addition to the broad licensed offering planned for 2021 and will encourage fans to tap into their inner champion.”
The Fanattik range will form part of a year-long celebratory marketing and product campaign to mark this milestone anniversary.