Bravado and Warner Bros. Consumer Products line up expansive UK licensing partnership

Warner Bros. Consumer Products and Bravado – the merchandise and brand management division of Universal Music Group – have detailed a new partnership across some of the biggest titles of the Studio’s 2021 and 2022 slate, as well as over 100 iconic movies and heritage brands.

A first of its kind partnership between the two industry giants, the agreement recognises Bravado as a key UK licensee, covering adult apparel for iconic film and entertainment brands including Space Jam, Mortal Kombat, and The Matrix, as well as franchises within the DC universe, including Aquaman, Batman, Black Adam, and Justice League.

The first lines of merchandise will hit UK retail, online and in-store, beginning Summer 2021.

‘Having developed an impressive and extensive roster of entertainment-based licenses, the Warner Bros. Consumer Products partnership reaffirms Bravado’s position as the go to licensing management company for global brands that cross into music, film, TV and sport,’ read a statement from the firm.

‘With its extensive range of partners and licenses, Bravado’s scope compliments Warner Bros.’s vast portfolio of multigenerational titles, delivering a breadth of opportunity in the retail space.’

Keith Taperell, vice president, retail and sales, Bravado UK, said: “We’re extremely excited about the creative possibilities this partnership carries. The huge offering and diversity of titles, iconic brands and the multi-generational fanbases that accompany them, delivers real scope from design stage to retail placement. We’re very much looking forward to working with the team at Warner Bros. on making this collaboration as far reaching as possible.”

The multi-collection partnership will service a broad range of partners across all areas of retail including a series of fashion led capsule collections. Product will be live across UK retail stores and eCommerce from Summer 2021.