LEGO brings Seinfeld back from the ’90s with LEGO Ideas building set

The classic ’90s sitcom, Seinfeld is to be immortalised in LEGO form thanks to a successful fan-backed project launched via the LEGO Ideas platform. Fans will now be able to recreate some of the most iconic scenes with the LEGO Ideas Seinfeld set, featuring Jerry Seinfeld’s apartment, a buildable stage for the stand-up comic, and a Festivus pole.

The project is the brainchild of LEGO fan Brent Waller from Brisbane, Australia, who submitted the build to the LEGO Ideas platform, a LEGO initiative that takes new ideas that have been imagined and voted for by fans and turns them into reality should they receive the requisite number of votes and official LEGO approval.

Waller, who is the co-founder of a video games company, loved LEGO as a kid but was re-introduced to it as an adult and combined with his skill as a 3D artist he set about designing his own LEGO creations – including creating the Seinfeld set.

He said: “I loved Seinfeld in the ’90s and recently re-watched them all. I thought it was a travesty that a LEGO Seinfeld set didn’t exist so I made an effort to resolve that and make the best rendition of Jerry’s Apartment and the gang that I could.  The biggest challenge was trying to cram as much detail from the show into the kitchen, all the cupboards, items in the cupboard and on the bench-tops. But I am very proud of how it turned out.”

Recognisable features include the kitchen with a buildable counter, fridge, microwave, oven, and more, such as the living room with a sofa, tables, an office, a buildable stage for Jerry and a Festivus pole. The set also features five minifigures inspired by the main characters and one notable postal worker from the show; Jerry Seinfeld, George Costanza, Cosmo Kramer, Elaine Benes and Newman are all included decked out in iconic ’90s outfits.

Federico Begher, VP of global marketing at The LEGO Group, commented: “The LEGO Ideas platform is a great way for fans to share their ideas with us and their passion for a particular theme. Not only did Brent have a personal desire to create this build, other fans agree and he gained the necessary 10,000 community votes needed for us to consider creating it into a product.

“Seinfeld is a classic sit-com and a cultural icon that was huge in the ’90s and still stands the test of time today.  The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it.

“I am so excited to see how this has been brought this to life in LEGO form and the attention to detail from the furniture to some of the minifigures accessories.”

LEGO Ideas Seinfeld set is available for LEGO VIP members from 21st July and for all from LEGO Stores and from 1st August, 2021 at the recommended retail price of £69.99.