Italy’s Marco Verratti takes feline form to join 44 Cats campaign ahead of UEFA European Football Championship

The Italian footballer and national team champion, Marco Verratti is taking on a new feline appearance ahead of the upcoming UEFA European Football Championship, through a new partnership with the country’s own animation studio, Rainbow and its popular 44 Cats franchise.

Verratti has signed a new contract with the Make a Wish Italia Onlus, the local Make a Wish Foundation, in which the football star will feature – in cat form, no less – alongside the four protagonists from 44 Cats, on a customised Italian flag designed for this year’s major tournament.

The initiative, dubbed Italia Gattastica, will see the character Gatto Marco join the line up of Lampo, Milady, Pilou, and Meatball on a flag that will be sold to fans ahead of the Euro tournament this year. The revenues from the sale of the limited edition Italian flag – now available on Rainbow’s Amazon store – will be donated to the Make A Wish Italia Onlus.

“I’m really happy to kick off this project. The day I was asked to join this adventure my thoughts immediately turned to my children, who are huge 44 Cats fans,” said Verratti in human form.

“It was fun and stimulating to work with serious and very professional companies like Rainbow and Vanquish. Now I hope that the little fans of Buffycats and now also of Gatto Marco will like it, because during the next European Championships we will need the support and cheer of everyone. Go Azzurri! Go 44 Cats!” 

New content, contests and special activities will be rolled out for the entertainment of fans during the European Championship on all 44 Cats social networks.

Produced by Rainbow in collaboration with Antoniano and Rai Ragazzi, 44 Cats is an animated hit series that has been conquering fans worldwide. The Italian-made preschool series is a mix of action, comedy, friendship and original music, that has become a global phenomenon with record ratings since its debut in November 2018 on Rai Yoyo.

44 Cats is on air in over 100 countries and in more than 20 languages. Populating the soundtrack of the series is a run of original songs performed by Antoniano, Italy’s most famous Piccolo Coro.