The New York Botanical Garden has partnered with the US subscription box for flower lovers, BloomsyBox to introduce hand-crafted bouquets inspired by the organisation’s living collections, as well as its rare botanical works found in its LuEsther T. Mertz Library.
The New York Botanical Garden Collection is a monthly flower subscription box featuring one of a kind, custom designed and hand tied bouquets. The collection features flowers sourced from Fair Trade flower farms that are Rainforest Alliance certified. The subscription box has been billed as the ‘perfect occassions gift.’
“Now more than ever, consumers are looking for ways to liven up their homes and easily send joyful gifts to friends and family,” said Meredith Counts, business development and creative director for NYBG. “With the NYBG Collection by BloomsyBox, we are able to bring the wonder of The New York Botanical Garden into people’s homes.”
The collection is now available through BloomsyBox.com. A percentage of the proceeds from sales of the collection support The New York Botanical Garden’s work in plant research and conservation, horticulture, and education.
The partnership was brokered by NYBG’s licensing agency, Jewel Branding & Licensing.