New products and partners for Sinking Ship’s Dino Dana

Canada’s Sinking Ship Entertainment (SSE) has announced that the company’s Dino Dana franchise will continue to stomp across the world with new products and partners.

The upcoming offerings include a Dino Dana audio book published by Recorded Books, a new Dino Dana activity book published by Mango Publishing, and new Dino Dana dinosaur figures – Zuul, Nanotyrannus, and Stygimoloch – released by Safari Ltd., with realistic, accurate details and innovative augmented reality features, set to launch in 2022.

Dino Dana, an Emmy Award-winning series created and directed by Sinking Ship’s J. J. Johnson, follows Dana, a 10-year old girl who loves dinosaurs. Her life changes forever when she’s given a Dino Field Guide, which not only teaches her new things about dinosaurs, but gives her the power to imagine dinosaurs into real life.

Developed as a follow-up to the Dino Dan series, Dino Dana is produced by Sinking Ship Entertainment in association with TVOkids and Amazon Prime. The series premiered in the US and UK on Prime Video in May 2017 and was followed by the release of Dino Dana the Movie, presented by Téléfilm Canada, on Prime Video in September 2020.

“The loving reception to Dino Dana from kids and families across the world has been incredible to see,” says Kate Sanagan, Sinking Ship’s Head of Sales and Distribution. “Education, curiosity, and spreading joy are at the core of Dino Dana and we are always looking for new ways to expand the franchise’s positive impact. From books to toys, we cannot wait to share all of the new and exciting Dino Dana products and partners throughout the year.”

The Dino Dana expansion comes on the heels of another big year for the franchise. Last June, the Museum of Discovery and Science (MODS) in Florida debuted the Dino Dana Experience. The fully immersive experience, complete with Dino Dana the Movie, a touring exhibit, an AR experience and a camp guide, garnered 652 million impressions with an audience reach of 778,000 during its opening weekend. It was the museum’s highest paid attendance in 2021 and had record breaking sales at the retail gift shop. Other museums, including Orlando Science Center, Science Museum of Minnesota, Kentucky Science Center, and Peoria Riverfront Museum, have picked up and begun showing Dino Dana The Movie.

Dino Dana also recently secured additional broadcast partners in Latin America, including Canal Once in Mexico as well as Senal Colombia and Canal Capital in Colombia. Additionally, the Dino Dana Field Guides have sold over 75,000 copies internationally to date. Additional information on the specific timing of the releases will be shared at a later date.

Sinking Ship Entertainment taps educational toy firm Safari Ltd for Dino Dana toys

The family and kids’ production and distribution company, Sinking Ship Entertainment has secured a new toy deal for its Emmy award-winning series Dino Dana with the educational toy company Safari Ltd. The firm specialises in authentic, hand-painted figures.

Safari Ltd is on a mission to teach children the importance of nature and conservation through play. Its new partnership with Sinking Ship will see the toy company launch two dinosaur figures this Christmas via Amazon, as well as a collaboration on future items.

“We are honoured to be partnered with such a legendary production company like Sinking Ship and we are thrilled to bring Dino Dana toys to the market,” said Kevin Idoni, director Of e-commerce. “Dino Dana is one of the best outlets for kids to learn about dinosaurs today, and Sinking Ship’s passion to expand on this education with dinosaur figurines was a no brainer for us, we cannot wait to get started.”

“We are excited to be working with the Safari Ltd. team on this new partnership,” added Kate Sanagan, head of sales and distribution. “Their excellent reputation and experience in the educational toy space was a big draw for us, and we think they are the perfect choice to bring Dino Dana dinosaur toys into the world.”

The Safari deal comes on the heels of the earlier news that the Dino Dana Field Guide, published in May 2020, hit a number number one bestseller status in a few Amazon categories. The Dino Dana brand has been growing steadily, most recently with the launch of Season four and feature film.