Cry Babies Magic Tears launches on Netflix

Fans of leading doll brand Cry Babies Magic Tears now have even more options to follow their favourite characters’ adventures as IMC Toys has secured a global deal with the world’s leading entertainment streaming service, Netflix.

Full episodes of the popular animated series will be available to stream in homes in 24 languages and over 190 countries where Netflix operates.

The Cry Babies Magic Tears animated series originally launched in the UK on IMC Toys’ YouTube platform, Kitoons, in 2018, alongside the successful launch of the Cry Babies Magic Tears collectible line at retail; an extension of the popular Cry Babies brand. The new Netflix deal builds on the momentum the brand has garnered since entering the market and offers viewers 400 minutes of content that will be released between two seasons this year, the first on 18 April and the second in autumn.

“IMC Toys couldn’t be prouder to be part of Netflix’s content offering,” says Raquel Roca, Communication Manager, IMC Toys. “Our aim is to always provide the best possible experience for our consumers and this premiere on Netflix gives our fans even more accessibility to the content they love.
“Cry Babies Magic Tears is a global brand, and Netflix is the perfect platform to allow kids around the world to enjoy our amazing series and share the positive messaging it brings to our viewers.”
Cry Babies Magic Tears are cute little babies with big personalities. They live in an imaginative world where tears are magical and carry special powers that are used to overcome challenging situations. The series, which is designed for children aged three to six, uses each episode to instil positive values in an interesting and engaging way through content. Viewers will be able to enjoy the best of the best from Cry Babies Magic Tears seasons two and three.
This premiere on Netflix is the latest in a lineup of deals that IMC Toys has concluded with television and streaming entities across the globe, including Nick Junior (UK), Gulli (France), Disney (Spain), Frisbee (Italy), Togo (Germany), Telekids (Holland), RTL (Croatia) and Televisa (Mexico). All of which serve the goal of bringing fans into the world of Cry Babies Magic Tears and making the brand an international powerhouse for both children’s entertainment and toys.

For more information on Cry Babies and other ranges by IMC Toys, contact

IMC Toys signs Retail Monster for Cry Babies Magic Tears UK licensing programme

Leading toy company IMC Toys has signed Retail Monster as its licensing agent and launched a licensing programme for Cry Babies Magic Tears in the UK.
The new partnership is testament to the performance of the Cry Babies Magic Tears brand in the UK, which has seen phenomenal growth and success over the last 18 months.
Licensing is a major part of IMC’s business in Spain, and other territories worldwide. In less than two years the company has entered into agreements with more than 65 licensees in 40 regions, launching more than 500 licensed products across publishing, apparel, educational games, personal care and confectionery categories.
IMC Toys hopes its licensing agreement with Retail Monster will translate into a similar success story for Cry Babies Magic Tears in the UK market, where the licensing roll-out will launch with apparel and publishing.
Gemma Witts, Managing Director EU at Retail Monster, says: “We’re excited about the opportunity to develop the Cry Babies Magic Tears licensing strategy at retail and with consumer fans, and to bring added breadth and growth to a top selling brand”.
“We’re experiencing rapid growth of our licensing programme worldwide, it’s a significant addition to our retail strategy,” adds Cristina Camprubi, Licensing Director at IMC Toys.  “We’re thrilled about our new partnership with Retail Monster and the potential their expertise can bring to the UK market for Cry Babies Magic Tears”.
For more information on ranges by IMC Toys, contact