The global toy maker, TOMY International, has signed a new collaboration with SEGA of America to bring the characters from the Sonic the Hedgehog universe to retail via the toy firm’s popular collectable Club Mocchi-Mocchi line.
Developed under TOMY’s Micchi-Mocchi brand, the officially licensed range will include super soft, squeezable, and huggable plush versions of characters from the Sonic universe. The range is expected to bow ahead of the arrival of the sequel to the hit blockbuster Sonic the Hedgehog movie and a new Netflix Originals animated series, Sonic Prime, next year.
Sonic the Hedgehog burst onto the gaming scene on June 23, 1991 with the release of Sonic the Hedgehog on the classic Sega Genesis, and quickly became known for his super-fast speed, signature attitude and readiness for all types of adventure. Since his debut, Sonic the Hedgehog has become a prominent figure in pop culture that has captivated fans around the world with an expansive franchise of iconic video games, comics, TV series and more.
“Sonic is an all-time classic video game character that has evolved into a beloved lifestyle brand and we are thrilled to bring these amazing characters to fans and collectors around the world through our unique Club Mocchi- Mocchi- brand,” said TOMY’s director of global brands, Morgan Weyl.
“The signature look and feel of our Club Mocchi- Mocchi- items will even turn Sonic’s quills in the most huggable quills ever.”
Michael Cisneros, manager of licensing at SEGA of America, added: “TOMY has a long-standing reputation for high-quality plush toys not only in the industry but is well revered with Sonic collectors as well. We’re thrilled to re-partner with them to create this unique line for Sonic the Hedgehog.
“Fans have embraced Sonic in so many different mediums, and these super-soft, Club Mocchi-Mocchi- plushies will be ones they can hug and cherish for years to come.”