Tech, gaming and esports digital publisher By Gamers For Gamers (BGFG) is this month launching a full-service digital agency. AgencyGMR will provide creative, content and strategic services for brands in the tech, gaming and hardware industries, with plans to move into the wider consumer electronics market.
As an official TikTok partner, AgencyGMR aims to help brands reach new audiences across the globe via live commerce.
“We bring experience and credibility from our digital publishing arm. With our owned IP we know how to create content that resonates with gaming and hardware audiences,” says Craig Kirkcaldy, AgencyGMR’s Managing Director and COO of BGFG Group.
Roddy Burns, AgencyGMR’s Head of Partnerships, adds: “With a growing global audience of gamers and hardware enthusiasts, we have unparalleled strategic data and insight. We’re a recognised player within the sector and in our network, putting us in a great position to help brands create content that resonates.”
AgencyGMR also plans to host product experience workshops in its dedicated event space, providing brands with a physical hub to showcase their products. AgencyGMR is also working closely with SODA (School of Digital Arts) at Manchester Metropolitan University, and HOST Salford, to help develop the next generation of industry talent.
Made up of “passionate and experienced” gamers and tech lovers, BGFG aims to provides unbiased reviews, buyer’s guides, and answers to FAQs, designed to keep its global audience abreast of the latest tech and gaming trends. The company was founded in 2019 by brothers Andrew and Craig Kirkcaldy and William Blears, and benefited in 2021 from financial backing from Bill Holroyd – one of the original investors of global appliance firm, AO.com.