Recognising a rise in popularity for licensed products, Spring Fair will play host to an array of best-selling brands for retailers to discover.

Taking place from 4th – 7th February at NEC Birmingham, Spring Fair will welcome a host of licensed products, ranging from the likes of Marvel, Harry Potter, Barbie, Royal Botanic Gardens Kew and Disney characters, to popular TV chefs and interior household names.

Soraya Gadelrab, Event director, Spring Fair said: “We are very excited to welcome so many new and well-known licensed brands to Spring Fair. The huge rise in popularity for licensed products in the retail sector continues unabated and Spring Fair will play host an enormous array of best-selling designs.”

Home to the finest children’s toys and gadgets, Kids, Toys and Play offers a celebration of the most beautiful, handcrafted toys, brain-teasing puzzles, must-have high-tech gadgets and craft gifts for all ages. Buyers can tap into the hottest toys from leading brands including Paddington and Peppa Pig brought to the show by Ty UK, licensed backpacks, wellies, shoes, and lunchboxes featuring Bluey, Frozen, Harry Potter from William Lamb and a range of Disney, Marvel and Universal soft toys, inflatables, games, novelties and stationery from Whitehouse Leisure.

Offering a wide collection of stationery, luggage and lunch ware, Blue Sky Studios produces products based on licences such as Game of Thrones, MTV, Teenage Mutant Nija Turtles, South Park, SpongeBob, Harry Potter, Peppa Pig, My Little Pony and many more.

Also showcasing its latest licensed collections are gifts, gadgets and toys from The Source Wholesale; The Carat Shop with a selection of jewellery; food and drink products from Infinity Brands and soft toys and gifts from Enesco.

Spring Fair has brought the industry together for over 70 years so retail can discover the latest products and trends. The 2024 show promises to be an inspirational experience dedicated to the magic of discovery. Buyers will see, touch and experience thousands of the latest products across four key destinations – Home, Gift, Moda, and Everyday – and 13 definitive sectors. An efficient show layout designed around buyer’s needs will mean less time spent finding suppliers and products and more time experiencing them and everything else the show has to offer.

Spring Fair takes place from 4th – 7th February 2024 at the NEC Birmingham. To register for a free ticket visit here.