Sega of America has teamed up with Mighty Mojo Toys to release Sonic the Hedgehog themed Pouch-Pals and other licensed product so fans can celebrate the ‘blue blur’ year-round. 

Sega of America has announced a new partnership with Mighty Mojo Toys to introduce Pouch-Pals, a new line of comfort plushies, as well as Sonic the Hedgehog-themed party kits and a variety of pool inflatables.

Maida Chan, Licensing specialist at Sega of America, said: “As a multigenerational brand, our partnership with Mighty Mojo Toys, whose games and toys provide fun for the whole family, will continue to bring Sonic’s exciting spirit into people’s lives in a fun and celebratory way.”

The new line of Sonic-themed Pouch-Pals features fan-favourite characters in modern designs including Sonic, Tails, Knuckles, Amy and Shadow. Pouch-Pals are character-themed plushies containing a removeable pouch that can be heated in the microwave or frozen in the freezer to provide relief depending on the needs of users. Sonic and Friends Pouch-Pals will be available in early 2024.

Additionally, Mighty Mojo Toys is releasing a Sonic-themed party kit, offering a one-stop party-in-a-box for Sonic fans of all ages. Each party kit will contain disposable tableware, balloons, party decorations, party games and cake decorations and will be available from late autumn 2023. Mighty Mojo Toys has also launched Sonic character-inspired pool floats featuring Sonic, Tails, Knuckles, Amy, Shadow, Rouge and Dr. Eggman in their classic and modern designs.

“We are thrilled to be working with Sega by featuring Sonic and his friends throughout our product lines,” stated Arash Moghaddam, president of Mighty Mojo Toys. “As one of the most recognisable brands of today, we can’t wait to bring these well-known characters to life in partnership with Sega.”