Mark Kingston will work with the company as lead of Licensing and Business Development to help further develop PMI’s growing catalogue of licences.
PMI Kids’ World, a company which is already brimming with collectibles from some of the hottest brands, has announced the appointment of Mark Kingston as the new lead of Licensing and Business Development, in an advisory role.
An accomplished industry leader with over 24 years of experience in consumer goods, Mark’s role will be invaluable to PMI’s growing catalogue of in-demand licences.
His track record of driving growth and innovation in the licensed consumer products industry comes at a pivotal time for PMI, which just this year added Pudgy Penguins, Piñata Smashlings and Stumble Guys to its roster of coveted licences. This has already resulted in explosive growth for the company while building momentum heading into 2024. As PMI enters the pre-school space for the first time, set to unveil a toy line based on the educational series Creature Cases next year, Mark’s extensive experience with the pre-school demographic will provide confident direction towards success.
“PMI Kids’ World has an impressive streak of staying ahead of the curve when it comes to finding the next hot brands,” commented Mark. “I’m excited to share my knowledge and experience with the team to help take its incredible portfolio of licences to the next level.”
PMI looks forward to working closely with Mark to ensure success during the company’s continued business growth and believes his leadership will help pave the way for developments that will enhance PMI’s presence in the global market as leaders of collectible, mega-popular licensed toys.
Mark’s expertise stems from his impressive resume of work for prominent companies, including BBC Worldwide, The Walt Disney Company, Nickelodeon, Viacom and Paramount, as well as being the co-founder & CEO of IP management, licensing and consultancy company, Libertas Brands.
“Mark’s exceptional track record of driving growth through strategic partnerships will be an asset in shaping and expanding PMI’s reach in the market,” said Omer Dekel, COO of PMI Kids’ World. “We look forward to having his wisdom help us reach our long term goals.”
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