PMI says partnering with Click Distribution will allow the company to tap into mass and specialty retailers in the UK and Ireland.

In what has been dubbed a partnership that just “Clicks”, PMI Kid’s World (Stumble Guys Master Toy Partner) has teamed up with Click Distribution (UK) Ltd as its exclusive toy distribution partner to bring the Stumble Guys Master Toy line to the UK and Ireland.

PMI Kids’ World has recently partnered with the team behind the mega-popular Stumble Guys game to transform fan-favourite characters (“Stumblers”) into a colourful and creative toy line.

Stumble Guys, from interactive entertainment company and game developer, Scopely, has quickly reached virality, with tens of millions of players every week around the world. The brand also has over 45b engagements across channels like TikTok, YouTube, and Discord. The battle royale format of the game is known for its fast-paced and highly social experience, delivering frantic fun for players of all levels.

“Scopely has created an addictive world with Stumble Guys that we can’t wait to immerse fans into more,” said Omer Dekel, COO of PMI Kids’ World. “Partnering with Click Distribution, who are leaders in working with retailers in the gaming and toyetic space and always ahead of the trends, will allow us to tap into the masses and specialty retailers.”

Luke Hillier, CEO of Click Distribution, added: “We are absolutely thrilled and very grateful to be working with Omer and the team at PMI on this incredible brand. We have been tracking Stumble Guys for some time, and the figures really do speak for themselves: it’s the second most downloaded game of 2022, the ninth most downloaded APP and, most recently, one of the top five biggest YouTube videos of the week. Stumble Guys complements our already strong portfolio of gaming properties, and we cannot wait to bring this fantastic IP to market, very soon.”

The Click sales team can be contacted on 0330 123 2559 or click@clickdistributionuk.com.