To commemorate this milestone, Perfetti Van Melle has crafted a special Candy booth concept for the show that pays homage to the heritage and nostalgia of its evergreen candy brands.
Perfetti Van Melle, the power house of candy brands, will be celebrating the 25th anniversary of its Global Licensing Division at the upcoming BLE.
For a quarter century, Perfetti Van Melle Global Licensing has proudly excelled in innovation and creativity, continually surpassing its own achievements and leaving an indelible mark on the licensing world. The immense value of its brands, along with the commitment and dedication of the entire licensing family, including worldwide agents and master licensees, has paved the way for many successful licensing partnerships.
To commemorate this milestone, and in line with this year’s BLE event theme of Location Based Experiences, the company has crafted a special Candy booth concept that pays homage to the heritage and nostalgia of its evergreen candy brands, inspired by the colour and fun present in their DNA.
During the show, Perfetti Van Melle will offer a sneak preview into its latest launches and artwork developments. Chupa Chups and Mentos are already succeeding in the Location-based category at numerous events in Asia, with many more on the way. meanwhile, new and captivating collectible toys are offering consumers delightful experiences. In the Food & Beverage category, the iconic brands are expanding to offer a wide range of products in different territories, and recent novelties include Mentos Drinks, Chupa Chups Popcorn and Fruit-tella ice-creams. The company is also entering the protein category, with Nutrabolt for Airheads and The Hut Group for Chupa Chups.
To top it all off, the launch of Chupa Chups into the Metaverse will be unveiled shortly.
Visitors to BLE are invited to call at Booth D240 and immerse themselves in this special candy experience, designed to evoke fond memories as they encounter the beloved Perfetti Van Melle brands, each one with its own unique story and charm.
