Moonbug Entertainment has announced the My First CoComelon infant fashion line, inspired by the popular series.
Moonbug Entertainment, a subsidiary of Candle Media, has announced a new fashion collection for infants in the UK with George at Asda, inspired by the global hit kids’ show CoComelon. The My First CoComelon collection includes a pyjama set and a sleepsuit featuring the CoComelon characters and melon from the show. This launch will support Moonbug’s growth in the new-born and infant category with its first branded products.
The My First CoComelon collection was developed in collaboration with Blues Group, a licensee well-known for its high-quality infant products. To support the release, Moonbug launched a three-week marketing campaign that includes social media, influencer relations and inclusion in the CoComelon magazine.
“Launching this product line will strengthen our connection with fans and provide fun and comfortable fashion for more children,” said Francesca Gianesin, head of Consumer Products & Experiences, International at Moonbug Entertainment. “It’s important for us to reach families with kids across different ages with our fashion and product launches, and we are excited to have a great partner in Asda, which has been a trusted retailer of families for years, for our first infant collection.”
As the number one pre-school entertainment franchise in the world, CoComelon supports kids in their foundational years through positivity, with a song for every big-little moment. The CoComelon franchise is available in more than 20 languages and is widely popular among children across the globe with more than 4b monthly views across platforms. The brand now extends far beyond the screen, as a successful licensing partner for brands such as Puma and Crocs, helping little ones to laugh, learn and grow.
Moonbug’s soft goods creative in-house team has a combined 40 years’ experience across trend forecasting, design and product development. By blending creativity with data-driven insights, the team consistently develops beautiful designs that resonate with both parents and kids, leading to successful partnerships with top brands and expansions into new categories.
For more information, visit www.moonbug.com.
