Following the announcement of a Puma x Pokémon tie-up, collections have been announced by Puma and Foot Locker for Paw Patrol and CoComelon.
Sports brand Puma and retailer Foot Locker have announced an expanded partnership, underscored by a focus on basketball and a plan to roll out creator engagements and brand partnerships that specifically resonate with a younger audience.
They recently revealed the launch of the first-ever Puma x Pokémon collaboration for apparel, footwear and accessories and have also announced a new Puma x Paw Patrol collection of playful and sporty styles for kids, which will be available exclusively at Kids Foot Locker and Foot Locker in North America starting on 25th November.
The partnership will also see the launch of a Puma x CoComelon collection, coming out next spring, inspired by favourite characters from CoComelon, which will create a close connection with the younger generation, available exclusively at Kids Foot Locker.
For the Puma x Pokémon collaboration, Puma and Foot Locker are partnering with The Pokémon Company International and Niantic, publisher of the popular Pokémon Go mobile game. The joint initiative will turn 400 Foot Locker, Champs Sports, and Kids Foot Locker stores across the US and the Puma NYC Flagship store into Gyms and Poké Stops in Pokémon Go for the next six months.
Foot Locker, Champs Sports and Kids Foot Locker are the exclusive destination in North America for the Puma x Pokémon collaboration, available now.
Puma and Foot Locker will also expand the basketball and classics categories with continued exclusive access to the LaMelo Ball Signature programme, which launched with the MB.02 in October, with additional iterations launching later this month and in December.
“Puma’s long-standing relationship with Foot Locker has played an instrumental role in our ability to drive innovation and push the boundaries of sports, fashion, and technology globally,” said Bob Philion, president of Puma North America. “Our enhanced partnership not only provides us with additional opportunities for collaboration and growth, but it will enable us to provide even greater experiences and inclusion for our evolving customer base around the world.”
“We are very excited to build on our already strong partnership with Puma,” said Andrew Gray, executive vice president, Global Lockers and Champs Sports, Foot Locker, Inc. “By expanding and strengthening our collaboration with Puma, we continue to advance our strategy to diversify our product selection and bring new and innovative products to our consumers.”
Puma and Foot Locker will continue to advance shared marketplace opportunities, which include adding hype drops and marketplace exclusivity through franchises, such as the RSX, shared marketing partnership investments, and elevated in-store and online experiences for Puma and Foot Locker customers; and investing in product creation and marketing to help support Foot Locker’s Leading Education & Economic Development (LEED) Initiative, the company’s commitment to invest in, amplify, and empower the Black community, and Puma’s Reform platform to drive social change.
Puma and Foot Locker have jointly supported a portfolio of ambassadors, athletes, and brands to create exclusive product concepts and market activations across the Foot Locker portfolio. This collaboration has brought together product, marketing, digital, and customer experience in innovative new ways including launches such as L.O.L. Surprise!