Moonbug Entertainment, a subsidiary of Candle Media, is launching a Netflix pre-school series Little Baby Bum Music Time.
Complementing the Netflix series is a new soundtrack, which will be available on all music streaming platforms. The Music Time series and soundtrack, which are the latest in a string of the franchise’s expansions including the recent launch of Baby Sensory content on YouTube – which has 2m subscribers – the Audible podcast Time to Dream, and a Lullabies music collection. These are supported by a fully re-imagined look and a new curriculum developed in partnership with educational non-profit organisation Peeple. Little Baby Bum, Moonbug Entertainment’s first-ever franchise acquisition, has more than 95m worldwide subscribers on YouTube and has generated more than 2b views across its content so far this year.
“Ten years ago, Little Baby Bum broke the mould in kids’ entertainment and paved the way not only for Moonbug, but countless other brands as well. Throughout this time, the brand cultivated a loyal and passionate parent/child following by providing invaluable support during routine moments of the early stages of childhood. Little Baby Bum is not about music, it is music, and with the Little Baby Bum Music Time series and soundtrack, we are bringing a renewed evolution of the franchise to children and parents everywhere,” said Sylvia Scodro, general manager for Little Baby Bum at Moonbug.
With a simple narrative format, infectious songs and rich, endearing, character-based stories, Little Baby Bum Music Time combines the most beloved elements of the Little Baby Bum brand with an innovative curriculum to launch a novel and naturally playful, magical music show where children can experience the joy that is music while learning to identify and express their emotions. London actress Hannah Jane Fox, best known for creating the role of Scaramouche in Queen’s smash hit musical We Will Rock You, voices Music Time’s teacher Timberly Wimberly. Emmy Award-winning head writer Ann Austen comes to the series from a wide range of genres and projects ranging from Mighty Morphin Powers Rangers to Barbie. And the composing team of Leticia Wolf and J Vanyo, two passionate feminist performing artists with a love for big pop hooks, are responsible for the original music in the series.
As part of the reimagined curriculum, Little Baby Bum now offers calming, sensory content created to help parents wind-down with their little ones. These episodes feature soothing lullabies paired with low-stimulation visuals to provide an additional resource to parents during one of the most challenging times of their child’s day, the transition from play to rest.
