Moonbug Entertainment, a part of Candle Media, has announced the appointment of Yasmin Zahid as the company’s new head of distribution and brand partnerships, APAC.

Reporting to Nicolas Eglau, managing director of EMEA and APAC, Yasmin will be responsible for strategising Moonbug’s long-term growth in APAC to build out global franchises. Kelly Cooke is leaving the company to pursue new opportunities.

In this role, Yasmin will extend Moonbug’s footprint in channel and content syndication by forging new partnerships and amplifying existing partnerships. She will also focus on creating originals with key platforms and broadcasters in the region building on Moonbug’s recent successes within the region, including the launch of Moonbug’s linear channel in Malaysia, Indonesia and the Philippines.

Previously, she served as the executive vice president and head of affiliate and B2B distribution at WarnerMedia, overseeing the successful launch of HBO GO in critical markets across Asia in the midst of the Covid-19 pandemic. With thirty years’ experience in affiliate marketing, business development and GTM distribution for pay TV markets across Asia, Yasmin brings a wide network and deep understanding of the regional media industry and trends that will be key in developing Moonbug’s growth in the region.

“Moonbug Entertainment has some of the world’s most well-known brands and content that kids and parents love, such as CoComelon, Blippi, and Oddbods just to name a few,” said Yasmin. “I am excited to be part of the Moonbug family to expand its footprint in APAC, and I can’t wait to get started.”

Nicolas commented: “We are very excited to welcome Yasmin to the Moonbug family. With her impressive track record and industry knowledge, I have no doubt she will be an invaluable addition to our company, leading Moonbug’s future growth and expansion in the APAC region. Yasmin’s appointment is testament to our ambitious plans. Her vast experience and network will be key in continuing the wonderful work in bringing our popular shows to even wider audiences.”

Yasmin’s first day at Moonbug will be 17th July.