Zag has partnered with LankyBox, YouTube’s most viewed gaming duo for a limited-edition crossover product collaboration.
Award-winning independent animation studio Zag has signed a global licensing agreement with LankyBox, a high-energy YouTube channel with 1.5b views a month, for a limited-edition crossover product collaboration with global hit Miraculous – Tales of Ladybug and Cat Noir.
Miraculous – Tales of Ladybug and Cat Noir is now in its fifth season, scoring top ratings in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms. The animated blockbuster Miraculous: Ladybug & Cat Noir, The Movie, will launch on Netflix on July 28th, 2023, and theatrically in select countries. The theatrical roll-out will commence in early July in France by SND and in Germany by StudioCanal, as well as in China, Belgium, Switzerland, Poland and the Eastern Europe region, Russia, Greece, Turkey, and Israël. With broad appeal across age demographics, Miraculous has become a digital planetary craze with over 35b views on YouTube (authorized and user-generated content) and the brand has generated over US$1b in retail sales.
LankyBox has exponentially grown into one of the largest channels in the youth gaming and entertainment space. Hosts Justin and Adam, along with their cast of animated characters including Boxy, Foxy and Rocky, create fast-paced content for kids ages 4–12 as they play games such as Roblox, Minecraft, Friday Night Funkin and many others. Roblox is also the home of the Miraculous RP: Ladybug & Cat Noir game which has captured the No.1 spot in the branded games category and No.1 in engagement, with over 550m gameplays.
Kids will step into an alternate universe with the Miraculous x LankyBox crossover product collaboration, which will include plush, stylish apparel and home décor. All products will feature characters from the LankyBox universe dressed as fan favourite characters from the Miraculous TV series, for example Ladybug and Foxy, and Cat Noir and Boxy. Alongside the plush options, the assortment will include t-shirts and a 2-in-1 blanket pillow for kids to snuggle up with Miraculous Ladybug and LankyBox friends. Miraculous x LankyBox toys will launch in the second half of 2023.
“With the immersive world of LankyBox, Justin Kroma and Adam McArthur have created a pop culture phenomenon featuring original characters that has propelled viewership with over 25b lifetime views,” commented Hyde Schram, vice president, Global Partnerships, Zag. “Miraculous and LankyBox fans alike are going to clamour to collect these cool limited-edition products created by this unique partnership.”
“We are super excited to be partnering with Miraculous for this collaboration,” commented Justin & Adam. “We’re passionate about creating content that inspires and entertains our audience, and we know that the Miraculous brand embodies that same spirit. We can’t wait to bring our unique LankyBox twist to these amazing characters and share them with our incredible viewers.”
Zag’s Consumer Products Division includes the licensing and merchandising, gaming, promotions and toy groups, and focuses on developing products and experiences beyond the screen into brands that inspire the new generation to discover their true character.
