FEMA’s Ready Campaign and the Ad Council have teamed up with Miraculous for a nationwide Emergency Preparedness initiative across the US.
FEMA’s Ready Campaign and the Ad Council have partnered with Zag Heroez Miraculous – Tales of Ladybug and Cat Noir, for a national public service advertising (PSA) campaign that will feature the globally loved superhero characters to increase awareness for emergency preparedness among children across the US. The campaign will commence on 10th August.
In the animated series, secret superheroes Ladybug and Cat Noir put their planning skills to good use to defend their beloved city of Paris from evil forces. In the Ready Campaign PSAs, the characters show families that you don’t need to be a superhero to use good planning skills to be prepared. The initiative includes billboards and bus shelter advertising, as well as 30 and 60 second PSAs that will air in donated media throughout the country.
Ready Campaign messaging includes a four-step approach to preparedness: be informed about different types of emergencies that could occur and their appropriate protective actions; make a family emergency plan including information on how to reconnect and reunite; build emergency supply kits to ensure preparedness whether at home, at work, or in the car; and get involved by finding opportunities to support community preparedness.
“With the extreme weather threats we face today, we must empower children to play an important role in disaster preparedness, and that starts by meeting them where they are,” said FEMA administrator Deanne Criswell. “With the popularity of superheroes like Ladybug and Cat Noir at an all-time high, we can leverage these trusted messengers to engage America’s youth on ways to keep their families safe when disaster strikes.”
“FEMA and the Ad Council have been at the forefront of driving emergency preparedness for 20 years, and while you don’t need Miraculous powers to plan, we are delighted that our superhero characters will be putting their skills to good use and communicating these critical planning messages to the American public,” added Zag Global Partnerships vice president Hyde Schram.
Television stations can download advertisements from the Ad Council’s website. The PSA video is also available to view here. To extend the reach of the campaign, @Readygov twitter, Ready Instagram accounts and Ready Facebook page will use the PSAs to encourage the public to get prepared for emergencies.
The 3D-CGI-animated superhero series Miraculous – Tales of Ladybug & Cat Noir, is created by Zag and co-produced with Mediawan Kids & Family, and the animated blockbuster Miraculous: Ladybug and Cat Noir, the Movie, is now available for streaming on Netflix in over 50 countries, including the US.
