Miniso has announced a new partnership with the brand, plus the Care Bears Express Christmas train steams ahead in Hong Kong.
Cherished across generations for its positive messages and heartwarming presence, Care Bears will now grace retailer Miniso’s shelves in a variety of forms. Shoppers can look forward to an array of items that celebrate the Care Bears’ spirit, from cosy plush toys and stylish accessories to festive decor and blind boxes, which have become a fan-favourite for the surprise element they bring.
Drawing inspiration from the Care Bears, Miniso has infused the theme of a pink Christmas into the product range to add a festive touch to the holiday season.
Charlotte Payne, international licensing director at Cloudco Entertainment, said: “We’re incredibly thrilled about this global partnership. The Care Bears have always stood for love and positivity, and we can’t wait to see how Miniso brings that magic to life through its products.”
This partnership marks a global deal with all Miniso stores launching the Care Bears collection, excluding China which will launch in January before Chinese New Year. The extensive range includes plush toys, accessories, toiletries, bags, Christmas ornaments and more.
In more Care Bears news, Hong Kong commercial complex Langham Place has joined forces with iconic toy platform kkplus to present the launch of the Care Bears Express Christmas train.
Until 1st January, Langham Place has been transformed into a Care Bears Express Christmas station. This immersive installation features a pink and multicoloured plaza, anchored by a five-metre-high heart-shaped Christmas tree and a two-metre giant Grumpy Bear. More than 30 different Care Bears characters will be appearing at the venue, with over 300 plush toys joining in the festive fun.
Langham Place and kkplus have also curated a limited-time pop-up shop featuring more than 100 exclusive collectibles, including the debut of Hong Kong’s first limited-edition Care Bears plush toys, Christmas decorations and winter fashion items.
For more information about the Care Bears Express along with set up photo spots and game booths, visit kkplus’ Instagram account here.
