At Mattel Television Studios, Michelle will connect worldwide audiences with Mattel’s iconic brands, franchises and characters and expand the company’s content slate.

Mattel, Inc. has announced that Michelle Mendelovitz has been named head of Mattel Television Studios. In her new role, Michelle will oversee the development, production and distribution of Mattel’s robust slate of episodic content on broadcast and streaming globally. She reports to Josh Silverman, chief Franchise officer, Mattel.

Ynon Kreiz, chairman and CEO of Mattel, said: “Michelle is a powerful creative leader with a wealth of experience working with top studios and creators to make innovative, quality content across genres and platforms. We are excited for her to join at a time of such momentum for the company, and for the important role she will play in developing stories that resonate in culture and growing Mattel’s global fan base.”

He added: “The opportunity to connect worldwide audiences with Mattel’s iconic brands, franchises and characters through high-quality storytelling is greater than ever before. I look forward to the impact Michelle and Mattel Television Studios will have on expanding the content slate to the delight of our fans around the globe.”

Michelle brings with her significant expertise in content development and production gained from senior roles at Disney 20th Television Studios, Apple TV+, Sony Pictures Television, and CBS Television Network. She most recently served as executive producer at Hiddenlight Productions; Hillary and Chelsea Clinton’s production company.

Michelle commented: “Mattel is a globally revered brand that I’ve always admired for its ability to empower and relate to its audience generation after generation. Taking that bold spirit to speak to themes that impact people’s worlds, while simultaneously entertaining audiences of all ages, is what we are focused on as we grow Mattel Television Studios into an inspiring storytelling home for best-in-class creators. I’m so thrilled and honoured to join the Mattel team as we take our brands and franchises to a whole new level.”

Mattel Television Studios is the television production and distribution division of Mattel, providing global audiences with innovative and engaging content based on the company’s iconic portfolio of franchises. Featuring best in class distribution partners, Mattel Television Studios content offers animated and live action series and specials based on leading IPs such as Barbie, Thomas & Friends, Hot Wheels, Fireman Sam, Polly Pocket, Barney, Masters of the Universe, Monster High, and Pictionary. In 2023 alone, Mattel Television Studios has premiered 12 series and specials.