A series of License to Move initiatives has been launched to encourage the licensing industry to get moving and raise money for the Light Fund.
To kick off the campaign, Brand Licensing Europe (BLE) and Licensing International — with support from major UK media outlets — will host a social walk through some of the key sights in London, including Camden Market, London Zoo, Hyde Park, Green Park, Buckingham Palace, St James Park, Big Ben and the London Eye. The walk till take place on Thursday 31st August, starting at Camden Market at 2pm. Readers can sign up for the walk here.
Everyone from the licensing community is invited to join and walkers can choose to walk the full 10k or join at 5k, when the group reaches the Serpentine Café in Hyde Park. All walkers will finish in the same place – Jack’s Bar at 96 Isabella Street, behind Southwark underground station.
This walk will be the first of several initiatives in support of the Light Fund. The campaign will culminate with several activities taking place at Brand Licensing Europe on 4th-6th October at ExCeL London. Register for free to attend here.
Licensing International UK MD Steve Manners said: “It’ll be so lovely to bring everyone together for a summer social to clear the cobwebs, brighten our moods and facilitate a bit of laid-back networking. We’re hoping to see lots of licensing industry faces on the day. It’s completely free to take part, we just ask that you set up your License to Move profile page ahead of time and make a donation to the Light Fund. You can also share your page and encourage others to donate.”
The License to Move licensing industry initiative was launched earlier this year. Its principal aim is to promote wellness and get the global licensing industry moving, all whilst raising valuable funds for industry charity Light Fund (Licensing Industry Giving Help Together).
Ella Haynes, BLE’s event director, said: “You can also run or swim, hop, skip and jump, be really adventurous and go canoeing, rowing, abseiling or paddleboarding, or calm things right down with a yoga session.”
Additionally, people may want to take part in organised events to rack up their License to Move miles. On Friday 11th August, Light Fund trustee Ian Downes is hosting his second ‘walk and talk’ sightseeing tour to raise money for the charity. Numbers are limited, so email Ian on ian@startlicensing.co.uk if you want to join.
“The licensing community is also very welcome to be spontaneous and do their own thing,” added Ella. “Why not book ‘walk and talk’ meetings during BLE instead of sitting in a café and donate the price of a coffee to the Light Fund? Or organise your own group License to Move-ment like a docklands cycle, BLE showfloor step count, or a company Step-tember challenge of hitting two million steps between you. The possibilities are endless, and we’ll do everything we can to support them.”
Light Fund chair Trevor Jones commented: “We want this to be the biggest Light Fund event ever in terms of participants. Just sign up on the website, set your own target and have fun, doing good and feeling good contributing to the Light Fund’s support of great causes.”
