JAKKS Pacific extends SEGA deal for Sonic the Hedgehog 2 movie toys and dress up

Published on: 18th February 2021

JAKKS Pacific has secured the global toy rights for the upcoming Paramount Pictures’ feature film, Sonic the Hedgehog 2 in a deal that will see the toy maker design, manufacture, market, and sell branded toy lines scheduled for 2022.

The agreement between JAKKS and SEGA of America will include the rights to produce new action figures, play-sets, vehicles, plush toys, and other collectables. Meanwhile, the toy maker’s costume division, Disguise, will be designing and manufacturing costumes and accessories inspired by the sequel film.

The new line of merchandise is an extension of the multi-year, global toy licensing deal forged between SEGA of America and JAKKS Pacific back in 2019, which featured top-selling collectables based on the Sonic the Hedgehog film released last year.

Items based on the first film included the Talking Sonic Plush, Sonic Baby Plush, and Spin Dash Sonic play-set.

“Sonic the Hedgehog 2 is sure to be a runaway hit in 2022. Given the success of the first movie and performance of our current Sonic the Hedgehog product line, we are excited to continue to develop toys that follow along with Sonic’s next great movie adventure,” said Craig Drobis, senior vice president of marketing at JAKKS Pacific, Inc.

“JAKKS brings decades of innovative product development experience to the table and will continue to bring to life these iconic characters in a wide variety of new and unique ways for kids and fans alike.”

Alex gomez, licensing director at SEGA of America, added: “We’ve seen such a great response from fans to the Sonic the Hedgehog products created by JAKKS Pacific, and we’re thrilled to continue working with them to celebrate Sonic the Hedgehog 2.

“We hope that fans of the Blue Blur will see the collection as a testament of our appreciation and create memorable Sonic experiences with the products for years to come.”

JAKKS Pacific, Inc. is a designer, manufacturer and marketer of toys and consumer products sold throughout the world, headquartered in Santa Monica, California.

Meanwhile, Disguise is recognised as a leading name in the design and development of Halloween costumes and accessories with distribution across the world. With a dedication to quality and detail, Disguise continues to own the licensed costume space with additional lines rolling out each year.


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