Moonbug Entertainment has announced a deal with iSpot.tv to provide cross-platform TV measurement for its connected TV apps.

Moonbug Entertainment has announced a partnership with iSpot.tv, a TV measurement company used by advertisers and agencies. Moonbug is behind some of the most loved family entertainment brands in the world, including CoComelon and Blippi.

Moonbug will leverage iSpot’s cross-platform TV measurement solution to responsibly measure viewership across its owned and operated CTV apps.

Doing so will provide Moonbug with the ability to deliver data-driven insights accurately and transparently without compromising data security for minors. This includes quantifying ad impressions delivered to incremental households that traditional linear TV misses.

Across a range of advertisers, Moonbug saw phenomenal results with up to 87% of impressions being incremental to linear TV advertising.

Through this partnership, Moonbug and iSpot have validated in a privacy compliant way that these families have shifted their consumption habits and dramatically migrated away from linear. This poses an untapped opportunity for brands to effectively reach this valuable audience in streaming content for families.

“We are thrilled to partner with iSpot, an industry leading measurement solution which understands our need to protect the privacy of minors, while being able to validate the scale and value of our CTV audience and demonstrating the value for advertisers who would like to reach this new audience segment of digital streaming families,” said Emma Witkowski, head of Brand Strategy & Client Success, Moonbug.

“We’re excited to work with Moonbug to help the team measure and showcase to the market its reach beyond linear TV,” said Stuart Schwartzapfel EVP, Media Partnerships, iSpot. “iSpot’s unique measuring methods will help brands understand the real value of Moonbug’s family entertainment channels in order to determine the best strategies to reach the growing number of households who enjoy these channels.”