Whilst continuing to distribute its own content on third-party platforms, IMC’s Kitoons will make its debut as a kids’ third-party content distributor with the launch of Molang.

IMC Toys has announced a shift in its content strategy. Kitoons, the umbrella brand that encompasses all of IMC Toys’ entertainment, which includes the popular Cry Babies Magic Tears series, is launching as a distributor of third-party content, transforming its platforms and channels – including YouTube, OTT and social media – into powerful outlets for recently acquired high-quality educational series.

The first distribution agreement has been made with Millimages, a prominent producer and distributor of children’s content, covering over eight series for current and future Kitoons users. The first external series that Kitoons will feature is Molang, which will add to Kitoons growing content library.

“We are delighted to welcome Molang and the rest of Millimages’ series as part of our continually expanding offering,” said Raquel Roca, director of Communications and Distribution at IMC Toys. “We believe that this partnership with Millimages, the first of many, will strengthen our position in the market and provide a unique viewing experience for our current followers and fans of our existing series.”

In addition to the agreement with Millimages, IMC Toys continues to boost its content through partnerships with external channels and publishing platforms. Its presence on both kids’ and general channels worldwide continues to grow month by month, solidifying Kitoons’ content as high-quality children’s entertainment.

With these developments, IMC Toys is cementing its position as a leader in global children’s and educational entertainment. These efforts build upon the success achieved last year with the agreement with Netflix, which allowed the company to further expand the reach and audience of its acclaimed animated series.