The innovative Crayola ImagiPals will hit UK and European markets later this year, bringing creative and imaginative collectible Crayola fun to retailers.

Hunter Price International has unveiled a new product concept which will bring children’s imaginations to life through enchanting worlds of collectible character erasers.

Crayola ImagiPals will inspire children’s imagination and creativity as they use the erasers to tell stories, act out scenes and create unique little worlds. The debut collection, Animal Kingdom, includes six mystery animal characters from around the world: a lion, penguin, fox, elephant, koala and panda. Each comes in a reusable surprise ball with contents themed to that animal’s habitat.

Inside each ball is an animal character, a mini colouring page, Crayola crayons and stickers. Using the stickers, children can transform the ball into the ImagiPals character’s home while the colouring page depicts the animal’s environment. When children collect and complete the entire set, the colouring pages and character homes form a colourful animal kingdom.

The name ImagiPals celebrates the joy of friendship and the limitless potential of imagination, making this range the perfect collection for children between the ages of 5-12 who are interested in collecting and playing with fun and creative characters. It will also appeal to parents, gift buyers and collectors who appreciate the unique and playful design of the product.

Ben Cornwell, sales director for Stationery, Arts & Crafts at Hunter Price International, explained: “Crayola Imagipals fully aligns with what we’re all about as a business – we’re dedicated to design and committed to creating and developing new brands and products with purpose. Crayola ImagiPals has so much potential, and we’ve had such incredible feedback from the market already. We’ve developed a brand strategy which is focused around building a limitless world of imagination through creativity, characters, and playful design. The debut collection is just the beginning, with new characters and collaborations joining the ImagiPals family in the very near future.”

Crayola ImagiPals will be fully supported with a marketing communications campaign through public relations, social and creative content, to bring the ImagiPals story to life at retail and for consumers.