Heinz and Barbie have teamed up to release Barbiecue sauce, a limited-edition pink vegan mayo with BBQ sauce that will be available this month.
Heinz
has teamed up with Mattel to launch the limited-edition Heinz Classic Barbiecue Sauce.
Available from today, this pink vegan mayo with BBQ sauce comes following last year’s continued Barbiecore craze, with Heinz teasing its fans about whether this dream condiment should be made a reality. The response from Heinz fans was overwhelming with one commenting: “If you make it happen, I’ll dye my hair pink.” Another said: “Please do this, I beg you.”
After huge public demand, Heinz and Mattel are now releasing Barbiecue just in time to celebrate the 65th Anniversary of the Barbie brand.
The smoky sauce, with beetroot extract to achieve that signature pink colour, is marketed as a fun addition to any spring/summer menu.
Thiago Rapp, director of Taste Elevation at Heinz, said: “Barbie well and truly won the hearts of Brits all over again last year, and after seeing the reaction this sauce brought to our fans on social media, we knew we had to make it a reality. We’re always looking for ways to innovate and give our fans what they want, and we’re thrilled to be able to bring this iconic partnership with Mattel to life.”
Ruth Henriquez, head of Consumer Products, Publishing and LBE Mattel EMEA, added: “This partnership with Heinz opens up another avenue for Barbie fans to bring home the world of Barbie. Last summer, we worked quickly with Heinz to bring to life the prospect of a Heinz Classic Barbiecue Sauce in digital form, so it’s now so exciting to be able to put the physical product into our kitchen cupboards. This collaboration embodies the spirit of innovation and fun that both Mattel and Heinz are known for, and we can’t wait for fans to enjoy this delicious and unique product.”
For those that want to be one of the first to try this limited-edition sauce, 5,000 bottles are now available on www.heinztohome.co.uk. A limited run will also be available in Tesco stores nationwide from 17th April, followed by Ocado and other retailers from May with an RRP of £3.39. Prices are at the sole discretion of the retailer.
