Hasbro is returning to the Las Vegas Licensing Expo this year to celebrate its 100th year and showcase fresh products and collaborations.

Transformers: Rise of the Beasts x Kross Studios

New stock has been introduced across the company’s portfolio of brands including Transformers, My Little Pony, Peppa Pig, Dungeons & Dragons, Nerf, Monopoly and many more. On the show floor, at booth #G170, Licensing Expo’s Fashion Showroom and beyond, Hasbro is presenting its licensing lineup including first looks at brand-new consumer products collections.

“Hasbro is making an impact like never before at this year’s Licensing Expo. With iconic brands fueled by compelling content, our industry-leading portfolio offers sought-after licensing opportunities that attract world-class brands,” said Claire Gilchrist, VP North America & Pacific, Licensed Consumer Products at Hasbro. “Hasbro’s apparel and accessories offerings have grown exponentially and, with this year’s Expo theme as fashion, there is no better place to debut our latest collections with global powerhouses like Alex Woo, Bobby Abley, Irregular Choice and so many more.”

Guided by its Blueprint 2.0 strategy, Hasbro is significantly expanding its licensing offerings in 2023 with a focus on fewer brands to invest in their growth and unlock their full potential. With fans and storytelling at its heart, the organisation is delivering newness across wide-ranging categories based on its beloved brands which are celebrating major milestones, including two Hollywood blockbuster releases from Paramount, Dungeons & Dragons: Honour Among Thieves and Transformers: Rise of the Beasts, and 40 years of My Little Pony. In 2024, Hasbro is commemorating D&D’s 50^th, Transformers’ 40^th and Peppa Pig’s 20^th anniversaries with many more exciting moments and collaborations planned.

Casey Collins, president of Licensed Consumer Products at Hasbro, commented: “As we celebrate Hasbro’s centennial anniversary and look ahead to the next 100 years, we’re focused on finding imaginative ways to bring fan-favourite characters and brands off the screen and into fans’ homes and hearts everywhere.”

Some of the new CP intoductions include:

Fashion:

• Potato Head x Anya Hindmarch (EMEA) – An eight-piece capsule collection of small leather goods, this all-new line spotlights cross-generational pop culture icon Mr. Potato Head and is available at Anya Hindmarch, Net a Porter and Matches.
• My Little Pony x Cakeworthy (NA & UK) – Inspired by retro silhouettes, pastels and maximalism, this collection will feature some of My Little Pony’s cutest characters with Cakeworthy design favorites like the all-over print tee and the signature embroidered flannel.
• Peppa Pig x Mori (EMEA) – Coming in August 2023, Mori and Peppa Pig will launch a baby and toddler clothing range consisting of sleepsuits, pajamas, daywear and towels,featuring Mori’s super-soft organic fabric in gentle patterns. ​
• Peppa Pig x Trotters London (EMEA) – Launching in spring 2024 is a fashion collaboration between Trotters London and Peppa Pig that will bring timeless children’s clothing with a twist. The collection will feature an exclusive Liberty London and Peppa Pig print.
• Transformers x Bobby Abley (EMEA) – a 15-piece apparel and accessories collection inspired by the iconic brand. Exclusive to the line is a stunning and unexpected Toile Du Jour print utilising Bobby’s favorite cityscapes.
• Transformers x Irregular Choice (EMEA) – Launching in October 2023, a 20-piece collection of shoes, bags and tights with designs based on nostalgic 80’s artwork from the franchise.
• Transformers x Kross Studios (GLOBAL) – Design studio and watchmaker Kross Studio has created a 10-piece limited collector’s set inspired by the global powerhouse Transformers franchise and its new Transformers: Rise of the Beasts movie. 

Entertainment & Music:

• Hasbro x Sony Music Publishing and Magic Star (GLOBAL) –  a worldwide deal with Sony Music Publishing will support the company’s entire portfolio of world-class fan and family brands, while Magic Star has been appointed as Hasbro’s global recorded music distribution partner.

Home / Lifestyle:

• Peppa Pig x Emma Bridgewater (EMEA) – To celebrate Peppa Pig’s 20^th anniversary in 2024, Peppa Pig will collaborate with the iconic British homewares brand for a line of personalised mugs, plates and bowls.
• Peppa Pig x Mr Maria (EMEA) – Amsterdam-based designer Mr Maria has designed a lighting fixture featuring Peppa in her iconic rain boots and dress.

Publishing:

• Peppa Pig x Audible (GLOBAL) – As the iconic animated show prepares for its 20^th anniversary in 2024, Hasbro and Audible plan to bring Peppa and her diverse playgroup to new platforms with the first-ever Peppa Pig podcast content.