Ellie Terveen has joined Dr. Seuss as director of Retail Sales as the company accelerates new consumer product lines and marketing programmes.
Dr. Seuss Enterprises, a leading global children’s entertainment company, has announced the hiring of Ellie Terveen as director of Retail Sales. Ellie, who previously held the role of interim senior director of Retail Operations at adidas Global, will spearhead all retail relationships in the US and abroad. This latest hire comes as Dr. Seuss Enterprises continues to strengthen its overall merchandising programme, inking deals in virtually every category while adding to its robust roster of portfolio partners.
Ellie will report directly to the CEO & president of Dr. Seuss Enterprises, Susan Brandt, and will manage the relationship between Dr. Seuss Enterpises and brick-and-mortar and e-commerce retailers, including overseeing retail marketing and merchandising programs. As an industry veteran with over a decade of experience, she will continue to help the company evolve and expand the Dr. Seuss brand platform while playing a key role in the collaboration between the brand’s marketing teams, licensing teams, international teams, licensees and retail partners.
“I am so grateful to be joining the team at Dr. Seuss Enterprises, helping to move on their vision of promoting literacy and imagination through Dr. Seuss’s iconic works.” said Ellie Terveen. “In this new role, I look forward to leaning on my extensive experience in merchandising to strengthen the incredible work this beloved property is doing.”
CEO & president of Dr. Seuss Enterprises, Susan Brandt, added: “Ellie has a proven record of not only heightening retail marketing and merchandising programmes for impressive brands, but also being a standout leader, driving teams to exceed their goals. I am thrilled to welcome her to the team; with such an impressive background I am excited to see how she advances as Dr. Seuss Enterprises expands.
Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise and other strategic partnerships. For more information about Dr. Seuss Enterprises, visit www.Seussville.com, or follow on Instagram.
