Cider, the global fashion brand, and Bratz, the fashion dolls from MGA Entertainment, have announced their first-ever collaboration, Pretty ‘N’ Punk.

The collection, Pretty ‘N’ Punk, brings together the rebellious spirit of 90s London with a contemporary twist. Drawing inspiration from the forever iconic punk scene of London and the classic Bratz doll collection of the same name from 2005, Cider’s Pretty ‘N’ Punk collection embraces a fearless fusion of prints, rhinestones, pins, chains, mesh and more.

“Cider is thrilled to partner with Bratz for our first collaboration, Pretty ‘N’ Punk. This collection is a celebration of individuality, self-expression, and breaking free from societal norms,” said Fenco Lin, co-founder of Cider. “We were inspired by the energy of 90s London and wanted to bring that spirit to a new generation of fashion-forward individuals. The collection combines elements of punk with our signature Gen Z flair, resulting in a high-voltage collaboration that truly captures the essence of both brands.”

Yu Oppel, co-founder, added: “As a global fashion brand rooted in the aspirations of our consumers, we are constantly inspired by the evolving expressions of individuality within Gen Z. Collaborating with Bratz, an influential brand that has shaped fashion for decades, allows us to unite the innovative vision of Cider with the timeless charm and audacity of Bratz. Together, we will bring forth a collection that embodies the spirit of self-expression and captures the imagination of our community.”

Mindy Puente-Escalera, senior vice president, Global Licensing, MGA Entertainment, commented: “For 22 years, the Bratz brand has remained true to its values of inclusivity, authenticity, individual style and, of course, a passion for fashion. This aligns perfectly with Cider which believes that fashion is the perfect tool to celebrate oneself. We are excited for this first collaboration with Cider and look forward to continuing to grow the brand through this and other partnerships.”

As part of the launch, Cider will debut an exclusive styling event via its Discord channel, where Cider and Bratz global communities will get a chance to put together Bratz-inspired outfits and share them within the platform for a chance to win items from the Bratz x Cider assortment. Attendees will also have the chance to shop and style the collection first-hand. This styling-event kicked off on Friday last week, with the winner to be announced on 20th July.

Also coinciding with the Bratz x Cider collaboration, Bratz will re-issue the Pretty ‘N’ Punk doll line globally later this month.

The Bratz x Cider Pretty ‘N’ Punk collection is available for purchase worldwide exclusively at https://www.shopcider.com/.