The MENA region celebrated the first-ever Licensing Horizons Awards, recognising outstanding achievements in children’s entertainment and educational content.
The inaugural Licensing Horizons Awards took center stage at the prestigious Licensing Horizons conference, a collaborative effort by BrandTrends Group, a leading Marketing Research agency, and Markettcom, the renowned Licensing Agency. Held at Sofitel Downtown in Dubai on 27th February, the event marked a significant occasion, gathering 100 professionals from the field of licensing.
With Maura Regan, president & CEO of Licensing International, serving as the keynote speaker, the conference provided a dynamic platform for industry leaders to exchange insights and expertise. The co-organisers of the Licensing Horizons event, BrandTrends Group and Markettcom, have strategically selected six categories for the prestigious Excellence Awards. The awards are a testament to the outstanding contributions within the licensing landscape, aiming to honour brands and entities which have demonstrated excellence.
Emphasising a commitment to authenticity and consumer-centricity, all awards have been attributed solely on the merit of data derived directly from the voice of consumers in the United Arab Emirates and the Kingdom of Saudi Arabia, reflecting the dynamic pulse of children aged 0-14. This approach ensures that the accolades are not influenced by external factors but are a true reflection of consumer sentiment and preferences in these dynamic markets. The recognition spans across diverse categories, acknowledging the innovation, resonance and impact of brands in the ever-evolving licensing landscape.
Top Brand for Educational Content
Winner: Blippi
Blippi takes home the Top Brand for Educational Content award, demonstrating its effectiveness in engaging and educating young minds. This win solidifies Blippi’s commitment to providing quality educational content that resonates with children and parents alike. Other nominees in this category included Paw Patrol, Roma & Diana, Dora the Explorer, and Cocomelon.
Environmental and Social Responsibility
Winner: Birds of Paradise (Toyor Al-Jannah)
Birds of Paradise soared high to claim the Environmental and Social Responsibility award. This heartwarming show not only entertains but also imparts valuable lessons on responsibility, making it a standout choice among environmentally conscious young viewers. The competition included nominees such as Dora the Explorer, Batman, Garfield, and Lego.
Most Innovative Digital Experience
Winner: Barbie
Barbie dazzled with its innovative digital experience. The iconic brand showcased creativity and adaptability in the digital realm, demonstrating its commitment to staying at the forefront of children’s entertainment. Other nominees in this category
featured Cocomelon, Marvel, Minecraft, and Roblox.
Most Engaging Social Media Presence
Winner: Boomerang
Boomerang took the crown for the Most Engaging Social Media Presence award, captivating audiences across platforms. The channel’s interactive and entertaining content proved to be a hit, making it the go-to destination for social media-savvy young viewers. The competitive line-up included Aquaman, The Lion King, Birds of Paradise (Toyor Al-Jannah) and DC Comics.
These awards stand as a testament to the vibrant and dynamic landscape of children’s entertainment in the MENA region. The winners have not only captured the imagination of their young audience but have also exemplified excellence in providing quality content. The Licensing Horizons Awards set a new standard for recognising and celebrating the best in children’s entertainment, and anticipates the continued growth and innovation in this exciting industry.
