Bing strengthens US presence with launch on Cartoonito on HBO Max

Published on: 28th January 2022

Acamar Films’ International Emmy Award-winning hit TV show Bing is set to make further inroads in North America with its launch on Cartoonito on HBO Max on Thursday February 24.

The HBO Max launch follows last September’s successful US debut of a new, bespoke American version of Bing on Cartoonito on Cartoon Network – created to make the preschool series as relatable as possible for US audiences.

According to WarnerMedia Kids & Family, Cartoonito, its new preschool block, offers “a modern approach to preschool programming with its proprietary educational framework, Humancentric Learning”. Bing, which celebrates the “joyful, messy reality of preschool life” is highlighted by Cartoonito as a series that helps young viewers understand how to manage emotions, understand others’ perspective and develop social skills.

Since Bing’s US premiere, six episodes have been running each weekday on Cartoonito on Cartoon Network. The show’s availability on HBO Max will further increase its reach in North America, with the popular streaming service having currently reached a US subscriber base of more than 45 million.

Jodie Morris, Chief Content & Audiences Officer, Acamar Films, says: “We are absolutely thrilled with our new American version of Bing, and are delighted that, through its launch on HBO Max, we now have an even greater opportunity to move and delight US audiences with our stories and characters.”

Bing is currently distributed to over 130 territories and engages digital audiences on a daily basis via 20 language-specific YouTube channels, social media channels, and a suite of digital apps.

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