Mattel’s new licensing venture will see the launch of two unique collaborations: Fisher-Price by Dream On Me and Barbie by Evolur.
The D.O.M. Family, a leading US Juvenile Product company, has joined forces with Mattel to bring parents and new families collections comprising on convertible cribs, mattresses, toddler beds, gears and more. The licensing venture sees the launch of two unique collaborations – Fisher-Price by Dream On Me and Barbie by Evolur.
The Fisher-Price by Dream On Me collection targets infants and beyond, with playful multipurpose pieces that range from nursery to toddler collections with convertible cribs, high chairs, crib mattresses, playpens, nursery gliders and more. The collection’s tagline is ‘Where Imagination Plays’.
The Barbie by Evolur Collection positions its offerings with the message ‘Make Dreams Possible’, targeting toddlers aged 15 months and above. The collection is packed with furniture pieces like Toddler, Twin, Full-size & Queen Beds, Double Dressers, Playhouse Hutches, Seating/Loungers, Toy Boxes, Kids’ Recliners, Vanity and more, which all boast a unique ‘playhouse to real-life’ feel. The Barbie by Evolur assortment also introduces a first-of-its-kind: the Limited Edition Toddler Collection in an ombre finish.
“We’re happy to partner with a legacy like Mattel on collections designed to converge our worlds of want-based thought-leadership and need-based product innovation,” commented Mark Serure, CEO of the D.O.M Family. “As both companies come with a robust legacy of creating IP-driven products that provide never-before experiences, the innovative, on-trend and diverse collections are sure to be a treat for the consumers.
“While Evolur and Barbie align with their aim to empower the new generation and create luxury experiences with a ‘playhouse to real-life’ range, Dream On Me and Fisher-Price come together in harmony to create multi-functional products that are designed to enhance the growing experiences of childhood, for children and new parents alike.”
Both collections hit the US, Canadian and Mexican markets in Q2 2023, with the Barbie by Evolur Collection releasing around the launch of the much-anticipated Barbie movie.