Brand-Ward Services and Guru Studio, a leader in children’s entertainment, have detailed a major new collaboration with Warner Music for the popular preschool animated series, True and the Rainbow Kingdom.

The new deal will see Warner Music launch its first True and the Rainbow Kingdom single later this month, which will then be followed by additional singles and albums throughout 2021. It follows the release of TRUE: Tunes, the franchise’s first album which was released by Guru Studios last year. The album garnered over 100,000 streams in the first 30 days.

Warner is expecting to see similar success with its own singles and album release this year.

“There’s been incredible demand for True products and content from kids and parents all over the world,” said Jonathan Abraham, VP of sales and business development at Guru Studio. “This is the first of many announcements we have coming up for True products.”

Trudi Hayward, co-founder of Brand-Ward Services, said: “We are delighted to be working with Warner Music on such a musically inspired show. Fans of the show will be able to sing along to their favorite True tunes, which can be as entertaining and engaging as watching the show.”

True and the Rainbow Kingdom is produced by animation powerhouse Guru Studio based on the artwork of FriendsWithYou, and is executive produced by world-renowned artist Pharrell Williams. The series first launched on Netflix in 2017, and has since become a ratings hit around the world.

Following the successful launch on Tiny Pop in April 2020, the demand for the hit preschool series continues to grow. On AVOD platforms such as YouTube and YouTube Kids, True and the Rainbow Kingdom has amassed a sizable audience with over 525 million views and over 2.7 billion minutes watched.

In the UK consumer products are getting ready to launch for True and the Rainbow Kingdom, with soon to be announced global partners, licensees and retailers launching products later this year.