NEWS

Zuru announces the launch of Zuru Studios

Published on: 18th March 2024

Spearheaded by a team of industry veterans, Zuru Studios is an all-new animation studio that will produce content that is both entertaining and enriching. 

Zuru has announced the launch of its brand-new animation studio, Zuru Studios, marking a significant expansion into the realm of digital storytelling and content creation. The state-of-the-art studio is being built from the ground up to ensure that every piece of content delivered meets the highest quality standards.

Leading this new venture is a team of industry veterans, whose collective experience in creating engaging, high-quality animation is set to captivate and educate. The team brings together a wealth of experience and a vast network of creatives dedicated to delivering on Zuru’s vision of crafting stories that matter. With a focus on producing content that not only entertains but also enriches, the studio is committed to ensuring that children worldwide have access to programming that is as meaningful as it is fun.

As a testament to the business’s efficiency and dedication, Zuru has achieved this move in under 18 months, from the decision to move into creating an animation studio to having its first series ready to launch. This rapid progression, alongside having assembled a 120-strong crew of talented professionals across three countries, underscores Zuru’s capability to set ambitious goals and meet them with unparalleled commitment and speed. The team is committed to producing best-in-class content, and over the next five years, will consistently develop its film-making and creative techniques to build Zuru Studios as a creative powerhouse, equal to some of the world’s best-loved children’s entertainment giants.

The first series from the new studio, Eggy Wawa, is a pre-school series that aims to educate and entertain. Set to debut on YouTube at the end of March, Eggy Wawa follows the adventures of four children and Sheldon the elephant as they explore and learn with the Eggy Wawa, magical eggs that reveal surprises and solutions to all the questions that pop up. Complementing the series release, the on-screen narrative will be brought to life with the unveiling of a new Eggy Wawa toy range, which launches with three themed interactive eggs featuring characters, music and elements from the show.

With a first-class screenography, including work on blockbuster hits such as Avatar and Lord of the Rings, Zuru Studios creative director Theo Baynton is at the helm of the new series. Eggy Wawa also sees Theo’s children involved in voicing some of the characters, cementing the brand connection from concept through to its final development.

“We pride ourselves on developing innovative products and with a relentless pursuit of excellence, we are committed to extending these values into the realm of animation,” said Theo. “The creation of this studio reinforces our dedication to not just meeting, but exceeding expectations, promising a new era of quality children’s content that reflects our deep regard for and commitment to our audience.

“We are working with some of the best visionaries to bring a world of imagination, quality and fun, and as we embark on this journey, Zuru looks forward to not only setting new benchmarks in the animation industry, but also enriching the lives of children around the globe with stories that inspire, entertain and educate.”

Following closely on the heels of Eggy Wawa, the studio has another series in the pipeline planned for release later in the year.

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