As Zag expands its management team due to global growth, veteran marketing executive Michael Berreth joins the company in a newly created Franchise Marketing director role.
Zag continues to build its brand roster on a global scale and has created a new Franchise Marketing director role, with the appointment of veteran industry marketing executive Michael Berreth to the position.
Michael joins Zag with over 20-years of experience working on some of the world’s most beloved consumer brands including Disney’s Winnie-the-Pooh and the Strawberry Shortcake property. In this new role, reporting to Julian Jacob Zag, EVP, Global Operations and head of Consumer Products, he will be responsible for steering franchise marketing strategy for Zag’s brands. These include the globally popular Miraculous, which follows the adventures of secret superheroes Ladybug and Cat Noir; and the cinematic CG-adventure series Ghostforce, which fights the ghosts of New York.
Michael will work with Zag’s business partners across the globe to develop customized marketing plans that will drive business growth and retail development. Internally, he will collaborate with cross-functional teams to develop marketing strategies, messaging and collateral materials that will generate excitement, drive sales and manage brand integrity. He will also develop a digital marketing strategy.
“With Michael’s extensive background and expertise, he is uniquely positioned to develop and implement marketing strategies that reflect our mission and values to content and licensing partners and stakeholders, and we are thrilled to have him join our management team as we continue to build our brand franchises around the globe,” commented Jeremy Zag.
“Zag’s content has captivated a diverse global audiences with its top-tier, family-friendly narratives that blend real-life elements with a little magic,” added Michael. “This is a wonderful opportunity to work with a best-in-class studio with its focus on developing global entertainment franchises that become iconic in the hearts and minds of their audiences everywhere.”
Most recently, Michael led the start-up of a successful boutique youth marketing agency, Marketing Brands Consulting. Prior, he served as head of Marketing at DIC/Cookie Jar Entertainment for six years; globally managed the Winnie-the-Pooh franchise across The Walt Disney Company and launched The Fast and the Furious on DVD for NBC Universal. He began his career managing major consumer packaged goods brands at Nestlé and Kellogg’s.
