NEWS

Wyncor appoints two new top sales executives

Published on: 21st February 2024

Wyncor has appointed two new top sales executives, with Ami Dieckman as VP of sales, EMEA & APAC and Steve Markey as VP of sales, Americas.

Ami Dieckman

Wyncor has announced the appointment of two distinguished sales executives to join the company’s sales team. Ami Dieckman, a former executive at Entertainment One and Just Play, has been named vice president of sales for EMEA & APAC and Steve Markey, a seasoned professional most recently with Hog Wild Toys, will lead sales efforts across North America and LATAM as vice president of sales, Americas. Both executives will report directly to Wyncor’s chief operating officer, Helena Perheentupa.

With products already available in 45+ countries, Wyncor’s mission is to offer speed and flexibility to retailers and partners, exceptional product development in collaboration with partners’ IP content, and deliver premium quality and innovative products to consumers.

“Ami and Steve are accomplished leaders with global experience who can expertly guide our global sales strategy, planning and execution,” commented Helena. “We’re excited to announce these top-level appointments following an outstanding launch at the Nuremberg Toy Fair for our diverse range of innovative products, including patented toys such as the Miraball, Magic ReClay and SwopPop (patent filed), as well as other unique offerings that include Mon Ami and Oozy Squeezy. With unprecedented interest in our toys from buyers around the globe, including products for world-leading brands from Paramount, Hasbro, Zag and Emoji Company, our path forward is to be bold and fearless, and we have the team in place to execute this mission.”

“It’s an incredible opportunity to join the newly established Wyncor and be part of the original team, led by Helena, to bring rich and immersive products to children around the world,” added Ami. “We have such an incredible portfolio of innovative toys and powerhouse brands, including Paw Patrol, Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Peppa Pig, My Little Pony, Transformers, Monopoly, Emoji and Miraculous, that will soon be at retail everywhere, offering rich, immersive and fun experiences to fans.”

Steve Markey

Most recently, Ami served as VP of customer engagement EMEA and Latin America for Just Play following a 10-year tenure at Entertainment One, where she served as SVP of international licensing, overseeing a global merchandising portfolio of lifestyle, family and entertainment brands, including Peppa Pig and PJ Masks.

“Wyncor is uniquely positioned to become a major force in the rapidly evolving toy business with its advanced approach to product development and manufacturing, which allows the company to respond promptly to evolving market trends and offer brands the opportunity to regularly offer new limited edition product lines for collectability and seasonal play,” said Steve. “This is an incredibly exciting time to join the company and work closely together with Helena and Ami to bring Wyncor’s inventive and relevant products to retail.”

Steve has more than 20 years of expertise in the toy industry, most recently at Hog Wild Toys, overseeing the company’s internal sales team as well as creating an international distributor network in over 30 countries.

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