NEWS

WildBrain CPLG secures a raft of European deals for the hit video game brand Tetris

Published on: 1st June 2021

WildBrain CPLG has signed a raft of new European deals spanning apparel, back to school accessories, fast moving consumer goods, and homewares, for the world famous video game brand, Tetris.

The newest slate of deals kicks off with the fashion retailer, Zara, who has introduced a collection of ment’s t-shirts featuring vibrant designs inspired by the Tetris brand. The range is now available worldwide across its online retail platform and physical stores.

In Greece, Diakakis Imports SA is on board for a back-to-school range launching this autumn/winter 2021, spanning bags, pencil cases and stationery. Across Central and Eastern Europe, leading Polish distributor of textile products, Carbotex, has been signed for a Tetris-themed home textiles collection, which will see bedding, towels and pillows launch from this October, followed by an apparel range in 2022.

Displate will launch a unique range of hand-crafted metal posters featuring iconic Tetris gameplay images later this year.

Additionally, WildBrain CPLG’s Germany, Austria and Switzerland (GAS) team has inked deals with Natür Food Ventures GmbH that will see a range of Tetris-themed fruit gummies launch under Natür Food’s Powerbeärs brand this month; and with Spreadshirt for an upcoming print-on-demand t-shirt range.

Finally, Tendam is on board for a line of t-shirts and pyjamas, which will be available in multiple territories across Europe, Latin America, Asia and the Middle East starting in July.

Pau Pascual, VP Southern Europe and MD Iberia and MENA at WildBrain CPLG, said: “We continue to see significant licensing opportunities for gaming properties particularly with brands, such as Tetris, that bring a strong sense of nostalgia and resonate favourably with consumers.

“As we accelerate the Tetris brand’s consumer products footprint in key markets, it’s fantastic to welcome these new partners who have successfully utilised the brand’s iconic gameplay and imagery to develop fun, unique and creative product ranges.”

Maya Rogers, president and CEO of Tetris, said: “Never before has the Tetris brand offered such an amazing range of fun, modern lifestyle products for consumers across Europe and the Middle East.

“We are continuously impressed with WildBrain CPLG’s ongoing effort to grow the brand’s presence in these markets with unique merchandise collaborations that truly speak to the varied interests of fans. We look forward to seeing fan reaction as each product line hits stores.”

WildBrain CPLG represents the Tetris brand across Benelux; the Nordics; Central and Eastern Europe; Iberia; Turkey; Middle East and North Africa; Russia; and Germany, Austria and Switzerland.

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